Website operation: The eight great tricks of website promotion

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A web site wants to be familiar with and recognized in a short time, promotion is essential. And if it is a commercial operation of the website, in the promotion should pay attention to enhance their own website image, if there is only traffic and no brand image, it is unsuccessful. 9991.com traffic? Very big, very big, but can do anything? Nothing can be done.

(The following are discussed in the promotion only from the normal way, does not include those through bundled software, nested trojans, virus attacks, promotional behavior)

One, press release promotion: According to the characteristics of the site to organize some in-depth, can be highly disseminated information (such as dating network can publish dating reports, etc.), and then through a strong media resource platform to the network media, media to carry out the news-type promotion, when the Netizen is through reading news and understand this site, will be more easily in the consumer to establish a positive image , such as 315 complaints network issued Car Complaints statistical analysis report is a good case;

Second, complementary strategic alliances to promote: for example, software stations and video sites, to produce a good video, or need to have some professional knowledge, then the software station can and some video stations to cooperate, the video software download, tutorial this part of the integration to their own software station, and for the video station, Both help this function, but also save this part of the expenditure, it is a win;

Third, event marketing: A well-planned event marketing is enough to make the site famous earthquake. We look at the current Social hot topic: the former wooden son of the United States, Sister Furong, to the present Shi Jing, six forced to cry Hummer, and so on, no one does not exist the traces of planning, the site in the event, the individual also benefited from the light. In fact, the event marketing hidden in every corner of life, see if we can play their imaginations, the scattered elements through the combination of a powerful impact. Of course, to make a good event marketing, not only need to have good material, need to have a strong media resources, more need to have a keen response ability. Like Dell's out of stock events, if a site can respond in time, it is definitely an explosive marketing event. Since the end of May, there have been complaints on the internet, until August, no one site has any movement. The list of joint complainants on some Web sites has already reached thousands of people. There is a similar Yin yin net of 10 percent tickets, in fact, is also a kind of event marketing, and Yin Yin net is relying on this marketing a cannon and red. It can be said that event marketing is to use the least amount of money to generate the most benefits of the model! Need to promote the website of friends must not miss this element;

Iv. Activities Promotion: whether it is to do business, or to do the site, always remember a point: The Chinese people are actually very greedy for petty gain. Therefore suggest a website on-line, want to attract more ginseng to, must find ways to carry out some activities, if it is some can continue the activity is better, so the stickiness of the Netizen will be with the activity of the development and produce. If conditional, can even develop into event marketing. This is definitely a master of the master;

V. E-mail promotion: Inside also the directional mail promotion and the permission mail promotion, whether is the directional mail promotion or the permission mail promotion, the most crucial part is in the mail content, wants the mail promotion success rate to increase, then first carefully studies how the mail content is the Netizen likes? This is of paramount importance;

Vi. Community, Forum Promotion: In these places to promote, one can directly find the corresponding person responsible for the promotion of cooperation, the second is on their own in the community, the Forum spontaneous promotion, but if it is the second, you need to pay attention to promote the way to avoid the promotion of the theme to become advertising posts and be deleted. Generally, it is recommended not to register immediately after the promotion of work, but first in the community, the Forum mixed for a period of time, mixed face cooked again to promote, so the comparison is not easy to delete;

Seven, competitive rankings: An unconfirmed rumors that Baidu, Google bought the ranking after the auction, included in the situation and the ranking of the situation than did not have a lot of bidding rankings. However, in any case, in the initial development of the site to do some bidding ranking is more beneficial, because this is a manifestation of the strength of a company's specific performance;

VIII. Traffic Purchase: Flow purchase is undoubtedly one of the most cost-effective means of promotion at present. The only thing to pay attention to this kind of promotion is not one-sided pursuit of low prices, but should be screened for the launch, so as to avoid the increase in traffic at the same time will not damage the image of the site. (Zebian Admin01)