Website Operation: Thinking is the key to success or failure

Absrtact: With the rapid development of the Internet, a lot of investment entrepreneurs have sprung up in China in recent years, which makes the original unpopular industry become more and more hot. In this grim situation, how entrepreneurs in the fierce competition

With the rapid development of the Internet, many investment entrepreneurs have emerged in China in recent years, which makes the original unpopular industry become more and more hot. In this grim situation, how the entrepreneur in the fierce competition to make the site stand out to win the profit, this is the site operators worth pondering the problem.

Although the Internet industry thousands, but entrepreneurs will inevitably be involved in the fierce competition in the hot industry, in the fierce competition, how to survive is a big problem, because most entrepreneurs initially have no resources, experience, connections, these need to accumulate for a long time, it is obvious that the founders do not have these advantages; Then is not equipped with these advantages will be able to develop steadily, the answer is no, in fact, we observe the industry around, although many traditional industries have these advantages, but still struggling in the competition, and even some enterprises under the pressure of industry withdrew, "eager to change to seek breakthroughs" is now the common voice of the internet industry, in this situation to seek development, entrepreneurs in the beginning of entrepreneurship to think about how to go in the future, which direction should be developed, these ideas are particularly important, because I always believe that: thinking is the key to success or failure.

Simple replication is difficult to develop sustainably

The development of the Internet is usually accompanied by some drawbacks, plagiarism makes the internet environment deteriorated, seriously hindered the benign development of the internet, but also slowed the pace of development of the entire industry, so entrepreneurs remember not to go into the wrong side of the mistake to avoid a relapse into the predicament again. In fact, many startups still don't pay attention to this potential harm, see competitors to sell what products, do what kind of website platform sales, and then to do the same thing, to the later life of others is very good and it is difficult to stick to it, I think why this situation as long as we think more about it will understand. Now, want to develop steadily in the Internet and not inferior to peers, only by simple replication has been difficult to sustainable development, more important is the scarcity of creative ideas. Whether the entrepreneur or the current development of better enterprises, on the road to development without the scarcity of creative is a potential mishap, should be to explore the scarcity of help to users.

Scarcity creativity is the core idea of website operation

As a website operator, the need for a strong sense of innovation, no innovation will not have new life and new blood, more likely to be eliminated by the industry, will face unprecedented difficulties. The so-called scarcity, we can understand as a manifestation of creative value, but also can be considered as a feature of creativity. Scarcity as the name implies is a relatively precious resources limited, simple is not a peer, and we can make a good, and users need something, this is scarcity.

In general, the unpopular industry itself has a certain scarcity, these scarcity can meet the needs of users for a while, but with the changing needs of the industry, the scarcity will continue to decline, and eventually become popular or even be eliminated, so operators need to constantly excavate new scarcity, To better meet the needs of users. For the hot industry, scarcity is more important, homogenization of the fierce competition so that enterprises operating face various difficulties, traffic bottlenecks and the transformation of the bottleneck of double pressure to develop the road more bumpy, enterprises want to break through the current dilemma, you can tap the needs of scarce users, so that the site to obtain new user groups, To gradually improve the status quo.

Finally, I tell you that continuous mining of scarcity is one of the important work of each website operator, scarcity has a large and small, big to new product research and development to impact the limitations of traditional industries, small to be able to adjust the site button to get more experience, as long as the user can improve the use of bad feelings or stimulate the user potential needs Can be considered to be a scarcity of change, the late operation of the site is very large, as long as we insist on constantly let the site get scarce, I believe that one day will truly become the industry leader.

This article by Nine River Network (http://www.usa-idc.com) original edition, reprint must note!