Website operation two cores: content and user experience perfect build

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Web site operation is a complex project, the reason for this is because the site operations involved in all aspects of the details, and these details are actually inseparable from the two key factors, that is the content and user experience. Content is to keep the site plump, so that users can get more information and knowledge on the site. But the user experience can let the user obtain the joyful feeling in the website, can embody own value in the website, below will come to the concrete analysis website operation How to do well the content and the user experience two core.

Website content Operation Strategy

Website content strategy includes the content of the fullness and drainage of the dual role, then how to be sufficient content, reproduced or original, or collection? Many owners have different understanding of this, and now the success of the site in the content of the construction does not seem to have a unified regulation, such as the portal site, there are collection, Reproduced content. There are also some rubbish site has some original content, this shows that the site content construction does not look so much attention, but the fact is very fastidious.

First, the content should be closely related to the website, site content of keywords and long tail keyword should be reasonable layout, at the same time content to have a certain degree of innovation, that is, the view can not be repeated repeatedly, a large number of collection and reprint can not become an important way of content construction, but through appropriate originality and innovation to enrich the content of the site , of course, should also be combined reprint.

In addition, the site content construction and external chain construction together, in particular, Baidu Green Luo algorithm and pomegranate algorithm for the site outside the chain construction of the relevance of the requirements, the site content has become an important carrier of the chain release, that is, the release of the chain to combine the content of the site, so that Baidu can be considered outside the chain effective, Can be included and exposed, that is, such an outside chain only has the role of drainage.

Second, the user experience operation strategy

The user experience has no specific implementation details, but there is a goal, which is to meet the needs of users, for the site to build more loyal users. This sentence looks simple, but it is very difficult to do, but from the point of view of meeting user needs, in addition to content construction, but also to enable users to have a sense of beauty, that is, browsing the site will not be cluttered with the layout of the site and poor web design and affect browsing mood. In addition, the layout of the site and the design of the button even includes the design of the function to embody the humanization, so that users can be very convenient and simple way to understand and learn, so as to meet the basic user needs.

In addition, that is the need for good user interaction, which is to further enhance the site user experience, enhance the user loyalty of the important way, through interaction on the one hand to allow users to communicate, to show their own, so as to reflect their value, on the other hand, through organizing activities to allow users to participate, This can maximize the value of users, so that users can continue to pay attention to the site, which is to become loyal users of the site is an important way.

In a word, the website operation strategy is many, but ça, the key is to start from the user experience and the content construction two aspects, as long as completes these two aspects, coupled with certain patience, that can let the website in the intense competition environment in an invincible position. This article by www.120job.cn China medical Talent Net starts A5, reprint please indicate the link source, thanks the cooperation!