Website optimization battle to win the core: Comprehensive research peer site

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Peers such as enemy, this sentence to believe in which industry is not wrong, website optimization This line is more so. Baidu's home page only left 10 locations, and our competitors have thousands competition, we can imagine how fierce competition. Of course we all aspire to victory, so what is the core of this battle for optimization? The answer is to study the peer website comprehensively. The old saying also teaches us that the enemy is victorious, so, you must be the optimization staff have to study the meaning of the Web site and technology, the following author on the basis of their own experience and we share a simple view.

First: Let yourself like a regular user to visit the peer site

Many webmaster now like to play the following, is what others think hot, they follow to do, so many small adsense see those tempting ads, regardless of their own funds and level, to participate in the so-called "steady earn" project, the result of a loss is not left. Therefore, before building a website, it is a very necessary strategy to understand the competitor first. The first step is to "Avatar" the average user to browse the competitor's website. To give a simple example, if we want to do a special help other people for the hospital registration site, then we can enter the appointment in Baidu registration, registration and other keywords, and then select the top five of the site to visit, remember not to use webmaster perspective to see the site, but to use the perspective of ordinary users to see the site, Observe the layout of the site is beautiful, whether the need to meet the user, the user experience is excellent and so on details. Do this step work, will be more let you later website development more direction, more confident.

Second: Analyze the content and structure of the peer website which advantages

When we visited the peer site, and the peer site has a comprehensive understanding, we will begin to analyze the Web site content and structure of peers what are the advantages. It is divided into two parts:

(1) Website content. Content for the king, only the content of good to really call this site is a good site, so, in the study of excellent opponents site content, we can focus on the original content from the opponent site and the internal chain to start. We can randomly extract a rival website published five or six articles, a part of the content copied to the Baidu search box, if found that there are a lot of duplicate records, it shows that the original strength of the site does not work, we can strengthen their own site content originality to beat opponents; If your opponent's website article is well linked, as in the following figure:

See competitors in the chain to do so well, we should learn to use this advantage, and constantly strengthen the content of our website and the tightness of the chain.

(2) Website structure. A website has a good website structure, can let the user quickly to find the information and service that oneself need, therefore, research excellent colleague website's website structure is very necessary. Site structure is different from person to person, can be said to be a variety of, usually we have a column-style structure and three-column structure, and so on, we can according to their own site in the industry to choose, such as I do the site booking, you can choose such a structure:

Such a clear structure of the site, so that users find the first time needed ticket types and a variety of specific information, and generous decent, concise elegant, booking class site can refer to.

Third: To observe the peer site outside the chain, the deployment of effective external chain construction strategy

The 2nd is to study the internal situation of the opponent's website, and the 3rd is going to study the external situation of the opponent's website. And most need us to understand is the peer site outside the chain release situation, see a site outside the chain of various methods, but I do not recommend domain to find, because many times the data are inaccurate, it is best to use the Baidu Webmaster platform to provide outside the chain analysis tool to see, so authority will be higher, reflect the external chain construction of the opponent's website:

We can summarize the enemy site often released outside the chain platform, and then we can also be appropriate here on the platform to "seize" the release of the chain, coupled with our own grasp of the chain of resources, the time outside the chain will soon be able to surpass the rival site.

Survival of the fittest, this is the unspoken rules of any industry, as the competitive optimization of the industry is so, every seoer is the Battle of the optimization of the Warriors, we only have a comprehensive study of our enemies and find the enemy's loopholes and learn from the enemy's advantages, can be devised, victory in thousands of miles away This article is designed for http://www.guojunbjbj.com feeds, hope to reprint a friend plus a link, thank you for your support!