Website optimization can not be overlooked important details, and do and pay attention to

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the quickening pace of modern city life, traditional marketing has obviously become a little powerless, in order to better cater to the needs of consumers, many small and medium-sized enterprises began to grasp the current trend of the Internet, the network as a product or service sales of a new breakthrough, to achieve the effective promotion of corporate social and economic benefits. and want to fully tap their own business network business opportunities, the focus of course is to do a good network marketing.

In this information explosion of the Internet era, the establishment of Web sites easy, do a good job of network marketing is not easy, this requires us to grasp the general direction of network Marketing, and do our best to optimize the site and promote work, and do and adhere to. Want to do a good job of network marketing, we should not only have patience, perseverance, but also to be careful, the so-called details determine success or failure, so we should pay special attention to those network marketing can not ignore the important details, and do and attention. Here we first want to mention the site optimization in the details of the problem, then, Web site optimization in the easy to ignore the important details we have?

Our website is actually a potential gold mine, only do a good job of website optimization, we can fully tap the potential of the site, to achieve the growth of the site sales, the site into our real cash cow. Do a good job of the site optimization, I have in the "Network marketing simplification, do marketing also become simple" a detailed said in this article, I focus on the site optimization of some important details.

First, the website beauty and freshness of the optimization details. Many enterprises are one-sided network marketing understanding for the website to promote, set up a simple, popular website, "10 years as a day," a poor company introduction, although the daily update, but most of the content is copied others, the lack of attractiveness, the effect of its publicity is also negligible. One of the great features of human nature is the pursuit of fresh stimulation, especially in this boring to can "the most boring thing" out of the era of spit, if our site is still blindly imitation, nothing new, will be bored to the end, to meet our only is gradually fade out of sight of the disastrous outcome.

Good site beauty and freshness of the optimization, it is important to do a good job of optimizing the site page. If you think that the site page beautiful, new and not important, then you are wrong, the site is the enterprise's "virtual storefront", the image of the site, and directly affect the consumer's desire to buy. The Goddess is concerned, it is because they look pleasing to the eye, the same as the pleasing, the site is also so, we must not underestimate the beauty and new things to focus on the enthusiasm, especially in the face of fierce competition in the Internet market, improve the beauty and freshness of the site is particularly important. This requires us to do a good job of the website of the art, including the home page layout, information typesetting, picture quality, navigation, web site color preparation and other details, and strive to create a beautiful, atmosphere, novelty, so that visitors at the front of a bright features of the site.

Second, the website product or service Word-of-mouth optimization. The advent of the 3.0 era of marketing, start on the site itself stringent requirements, the site should fully reflect its "value and service", the so-called value of the site is related to the product or service Word-of-mouth marketing, good word-of-mouth marketing, enterprises first to ensure the quality of its products or services, so that customers buy at ease, with the shuxin. In this way, the customer is comfortable, also can let you comfortable.

To do a good job of website product or service Word-of-mouth optimization, it is important to do a good job of website customer case and evaluation and other details of the optimization. Like to visit Taobao, everyone online shopping, can not see the kind, want to refer to the use of other people's effect, always feel a reference will feel relieved, small series in Taobao shopping are first to read comments or review of Oh, especially the picture has the truth that my favorite, do not know that everyone is not it? Good reputation for website product or service, First of all, the enterprise products or services to the expansion of information, including the use of related products, purchase skills, use common sense, attention, and so on, this information is more practical for visitors. Second, the site also has its own successful customer cases, as well as customer review, customer cases or pictures, videos or text explanations, to do as much detail as possible, beautiful, concise and generous; the customer's evaluation should pay special attention to the crisis PR treatment of negative information. Do a good job of the site customer case and evaluation details such as optimization, can effectively increase the visitors to the website products or services trust and goodwill, so that visitors to your products or services have a clear understanding and clear measurement standards, so that can effectively contribute to consumption.

And then to say is the site optimization. The marketing 3.0 times, the website service starts to receive the attention. In the past, many sites do optimization focus on the site domain name, title, keywords, links, site structure, content updates, site maps and so on, very few people consider the service details of the site. Do a good job of web services, is tantamount to the visitors played an emotional card, can effectively from the emotional interaction to pry the target crowd. This requires increased interaction with netizens, through the festival promotion line under the online activities, more interaction with netizens, at the same time we can also try the site anchor, as a new network marketing means, site anchors can make our site more beautiful, more innovative, more exciting, the most important is to effectively increase the emotional interaction with visitors, It is accompanied by a free telephone, micro-bo, micro-mail, QQ and other real-time communication functions such as the relevant application of human services. High-quality service is to achieve the site user experience optimization of the key to increase interaction with visitors, to provide more convenient for visitors, to fully tap the potential customers of the site, to achieve a perfect upgrade of the site conversion.

Finally, there are site theme planning, website content update details, website promotion planning, load site traffic monitoring and other aspects of the optimization, these are we do site optimization should not be overlooked, we should pay attention to Oh! As for the important details that are easily overlooked in website promotion, I will discuss it in the next chapter. Everybody pays attention to Oh!

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