Website Optimization Case ANALYSIS--love old house

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Friends have just opened a website, mainly selling the elderly medical supplies, dragged by friends, the weekend to help him a simple analysis of his website, pick a few important records as follows, interested can be used as an entry-level SEO case to see, because see more articles, than to actually operate a case, SEO focus on the details, Master can drift past.

First, the home page optimization

1. Title, keywords, description focus, not too long

Title key prominent site to sell a few key products and site name can be, not more than 30 words, because the search results show not so much, see not all, but also less than a little so that people can read, know what your site is doing.

Keywords is also focused on highlighting the key products.

Description must be fluent, description to attract people, you can repeat some keywords, but not more than 76 words.

2. Improper use of H1 to H3 label:

Generally speaking, H1 to H7 tag is the strongest emphasis on the page except title, generally used in the article title, chapters and paragraphs. H1-h7 label to have a sense of rhythm, H tag use the place do not use fervent label again, you this website has this question:

Home you do not know where H1 put, H1 label does not matter, however, the H2 label should be added to the most important classification terms such as "commodity Classification", "Commodity brand", "paralysis care", "cervical spine treatment", "Help Line Product", "Family health care", "home treatment instrument", and "household testing".

H3 tags you put in "time limit seconds to kill", "boutique recommended", "Hot Products", "New product Listing", "Sales Charts", "Website Encyclopedia", "Health Information", "Quarterly Recommendations", "Latest review" on

In addition to the above H2 and H3 tags, all the other H tags are removed, otherwise it will interfere with the page weight distribution.

3. Improper use of fervent label

In addition to the H tag, the page is best to add fervent tags, fervent tags to add to the keyword. is the commodity category under the commodity name, such as "Home Care Bed", "multi-functional nursing bed" and so on, these are the keywords you want to get good rankings.

Other pages such as: Channel home, details page There are similar problems, to clean up their own. For example this page: http://www.***.com/th h2 tag is right, but the fervent tag added in the "more", "Classification", "brand" and so on these completely meaningless words on, pure waste, so that the search engine does not know what your focus is.

Page text if only is shown as bold effect, you can use div style to control, do not use fervent, B and other labels to emphasize.

Second, the optimization of the channel page

1. The title of some channel homepage is not right

The title of health topic is not right, the new website especially want every corner to go to check again, do not leave the goods and articles of the adult goods.

2. Some classification page jump address confusion

For example, click on "Paralysis Care" in this channel, the category of "Home care bed" jump address, breadcrumbs navigation is very strange, show is: Your position: Home I thought it was to jump to the homepage of the website.

Normal should be: your location: Home > Paralysis Care > Home Care bed

And here the "Home care bed" url should be the third level, not with "paralysis care" is the same level, recommended to use this URL:WWW.***.COM/TH/DGN

In addition, the URL of your details page has been optimized, it looks like a level of directory, such as: http://www.***.com/goods-6175.html so the problem is not big.

Third, Detail page optimization

1. Crumb navigation do not use Nofollow label

<spanclass= "mg" > Your location: <a href= "./" Rel= "nofollow" > Home </a> <code>></code> <a href= "th" rel= "nofollow" > Paralysis care </a> <code>></code> <a href= "FRCQD" rel= "nofollow" > Anti-Bedsore air cushion bed </a> <code>></code> Jia wo A10 fluctuation jet type anti-decubitus gas mattress </span>

This is the most important page level indicator path, which can tell the search engine spider your Web page level relationship is how, you let search engines do not follow, big bogey AH.

There is also this problem with the breadcrumbs on the channel page, removing the nofollow tag.

2. H Label usage

Details page of the H1 label added to the title of the product, which is right, the proposal in the "product profile" to add H2 label, the right side of the "User comments", "similar hot products" and other add H3 label

3. Use of fervent label

In the product profile, you'd better pick a few words related to the product and add the fervent tag, which will require you to add the product when you publish it. Remove the fervent label on the page that was originally added to other text.

4. Title and keyword optimization (for example)

<title> Interconnect steel tube foldable elderly portable wheelchair "how to use Price picture" _ Love old home </title> <meta name= "Keywords" content= "portable wheelchair"/> < meta Name= "description" content= "Love the old Home _ cross Bang Steel tube foldable elderly portable wheelchair users, Folding price: ￥ 520 yuan, authentic protection | cod | FREE SHIPPING! "/>

Here the title of "How to use, price, pictures are removed, meaningless, Keywords too little, can add two or three."

Description recommended to: Cross-bang steel tube folding elderly portable wheelchair, key words: Portable wheelchair, market price: 789 yuan, is discounted after the price: ￥ 520 Yuan, Sales: 125 pieces. Goods to pay | Free Shipping!

5. Privacy protection, authentic guarantee, free return

For these several tab switching things, each detail page is the same, to use JS call, do not see directly in the code, otherwise it will interfere with the content of this page you want to express the main contents, can not highlight the focus of your product page.

6. Redundant code optimization

Details page There are the following heap of eight bad code, if can be removed, as far as possible to remove, occupy the entire Detail page code volume of One-third, will let the search engine can not tell what this page is to explain.

unhidewhenused= "false" name= "colorful List accent 3"/> <w:lsdexception locked= "false" priority= "73" Semihidden= "false" unhidewhenused= "false" name= "colorful Grid accent 3"/> <w:lsdexception "false" priority= "semihidden=" "false" Unhidewhenused= "false" name= "Light shading Accent 4"/>

In addition, you'd better do a site map, you use a simple TXT file is also possible, to Baidu Webmaster tools to submit. Recently did not have much time to help you carefully analyze the site, temporarily here, in fact, you can also refer to our company website Amoy to do optimization, look at the code, optimization techniques are the same, the key is to pay attention to details.

The above text by the Amoy Course Network (www.taoke.com) Operations manager Ricky Original and in A5 first, reproduced please keep the link, thank you for your cooperation!