Website Optimization Common operation misunderstanding

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SEO has been fired very hot these years, and with the current industrial companies to Baidu marketing attention, SEO work is also unusually easy to find, I know a friend just learn seo less than one months to be hired as SEO Director, Income + Commission nature is quite considerable, not only so, the company also assigned two editors, Specifically responsible for updating the site.

Although the enterprise optimization is so popular, but, in fact, many SEO executives do not know SEO, in the past has not had the experience of website optimization, the way to learn SEO is still limited to go to the forum, to see some technical posts, or in Taobao to buy a few years ago, SEO Masters write e-books to learn I used to be one of these people, but in a year of SEO practice I found, in fact, the essence of SEO is practice, search engine fast-changing, any information on the SEO has outdated day. Today I would like to site optimization of the misunderstanding to the vast number of new webmaster to discuss! SEO optimization of the site what are the common operating error?

First: Because the ranking is back or the ranking fluctuations modify the site.

The author more than once in the SEO webmaster group to hear someone to help Baidu update the rankings down how to do, webmaster forum There is no lack of such a tense-like post. So, a lot of webmaster began to remove links, change the site theme, in order to optimize the internal links even also write the original false also deleted, but this will cause a lot of dead links, and dead link to the site ranking impact is fatal!

Experience tells us that Baidu rankings and Google's different, Google is generally a step-by-step upgrade, relatively stable included is also very good, and Baidu rankings are picky and volatile, which means that the previous day, the key word ranking is not in the top 10 pages, the next key word on the first page of this kind of things often happen in Baidu!

Seo tells us, search engine ranking is fluctuating, but it likes stable old website, general Baidu Weekly Small update, every one months to the site for a reassessment. We each seoer should learn to laugh and see ups and downs, will be 1-2 months as a ranking cycle to optimize the site, should not be due to the small update ranking changes, random frequent changes to delete site content!

Second: Excessive attention to the keyword density of the page

On many tools, all tell us to optimize the keyword density of the page to control in 2%~8%, so, a lot of webmaster on the home page to put a lot of keywords, and even try to think how to add keyword hyperlink in the article. Baidu these years, for the customer experience pay attention to upgrade, let it assign more weight to the customer experience of the high level of the site.

Keyword density is only a reference factor, the premise of 2%~8% is natural add, the artificial add keyword is undoubtedly harmful to the customer experience. Moreover, we found that many very powerful websites, the keyword density is actually not high!

such as Jingdong Mall

Third: The more the outside chain the better.

Now Taobao also has a lot of 1, 2 yuan outside the chain tool, said what is the instant send thousands of tens of thousands of outside the chain. These tools in Baidu search site outside the chain tool can actually search out a lot of free. Many novice lazy everywhere hair outside the chain, go to buy, use these outside chain tool. In fact, these outside the chain tool is used in the major query platform to query our website, and then let the Web page to generate a cache, these caches are easily indexed by search engines, so caused the increase in domain outside the phenomenon of the chain. However, the author to say is that these outside the chain to the fast, go fast, and the correlation quality is poor, the result of the chain of garbage is more harm than good.

About the Site SEO optimization common operation misunderstanding, I wrote here, or the old saying, search engine is changeable, different time different rules, the above theory is only my opinion, to everyone a reference role, welcome everyone to communicate with me, discuss common progress!

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