Website optimization experience in the continuous growth and development

In the past, we have assembled teams within the http://www.aliyun.com/zixun/aggregation/6277.html "> advertising company in several different ways, while also referencing the patterns of other enterprise portfolio teams." Some modes work very well, while others are not very successful.

Earlier, many network teams were in the IT department, because people thought the magic of pure technology could build websites. Over time, many companies have broken the practice of putting online teams together, and some have even established independent businesses.

Many enterprises have found that the network is an important marketing tool, so it integrated into the marketing department. The network is an important marketing tool, the enterprise now realizes that the network and the enterprise's many departments have the correlation, should with several departments combine.

There are different ways to integrate network actions. In one case, the network team can exist as an independent department that identifies its strategy and activities by a management committee representing the different sectors of the enterprise.

Website Optimization process has experienced many stages, and human evolution is almost always in constant growth and development.

The original stage: At this stage, the search engine to give keywords (keywords) The weight is higher, also formed a lot of site keyword piling up. If you want to do something hot, repeat your keywords in the keywords section of the Web page, write the more the better, that time the search engine to recognize this, then the search engine to realize that this reduces the weight of the keyword, write more weight instead of the lower, so now if you want to do site optimization, keyword can not write more.

Evolutionary phase: At this stage, through the vast number of SEO search engine research, found two points:

One: For the role of H1.H2 tag is very large, also formed a large number of Web site abuse tag. H1 means the main title of the site, H2 is the site subtitle, H3 is the site sub title. You can write the key words you want to do in H1. H1 font is very large, you can control the font size through CSS, but many seoer in order to facilitate, simply will be SEO written in the code, the first page does not show up, the optimization effect can be achieved.

Search engine in the processing of this piece is gradual, the home page is a severe punishment shadow hidden H1 content, determined to deceive the search engine, many sites have been K. Secondly, it is to deal with H2 in the near period. H3 label misuse of the site, the right to drop, do not know how long it will persist.

Second: Outside the chain for the site has a great impact; The meaning of the chain is that other sites have your Web site links to form the transfer of weight, like the U.S. presidential election, if someone else's website has your link, on behalf of that site voted you a vote, if a lot of people voted for your ticket, your ranking naturally high. As the saying goes: "On some good, under will abuse." The same large number of seoer began to do a lot of outside the chain, or even research the mass software (automatically send the content you want to send to other forums) and other means.

Search engine found this problem after the following processing, the first step will be the weight of the chain to grade, well-known sites of the chain weight is high, the weight of the general Web site is low. The second step, after the formation of the chain weight can not be immediately transmitted, need to wait a period of time to form transmission. Many seoer give up because they see no obvious effect in using this method in the short term.

Three: The more content the better: the content of the Web site is more abundant, for the value of the viewer, the search engine is so aware of. Its realization has produced a tool for collecting tools. When your site is formed, nothing does not matter, just use the machine automatically collect tens of thousands of articles.

Search engine processing This piece is also divided into several steps: The first step to deal with the content of the site is exactly the same, such duplication will be severely punished, even K station. The second step to deal with most of the content of duplication, only a small number of changes, such as the title, symbols, and so slightly do some processing of the site to reduce the right to deal with the site rankings.

Search engines are evolving to provide users with the most relevant search, the most valuable site for users to give a higher ranking, as the Wuhan SEO, we optimize every site from the user experience, to users and search engines are the same, high-quality sites, but also firmly believe that only in this way to let users, Seoer, search engines form a harmonious situation.

My newest site: http://www.027jianzhi.com.