Website optimization: 404 page importance and Precautions

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The site appears dead link is unavoidable, why, because when we adjust the site, adjust the column, change templates and other operations are likely to appear dead links, especially the novice to do the site is more inevitable, because often adjust the column, merging columns and other operations must also exist, so when there is a dead link to connect, We must find a way to solve the problem, because perhaps these dead links can bring you traffic!

What is the dead link, the dead link is the wrong link, is that you adjust the site after the page in no longer exist, but the previous page has been indexed by search engines, new links have not included or updated, so, when someone through the search engine to find old links into your site, there will be no page 404 error, thereby drain the user!

How to solve this problem, the method is some, as long as we define a 404 page on the line, when someone visited the site does not exist on the page, it will show your own definition of 404 pages, so as to better improve the user experience, so that users do not lose. Of course, the best way to do this is to apply for a statistical tool for page 404, see the user from what address, and find this article in their own website, to this article plus 301 turn, so the next time with the same path to the user will automatically go to your modified site after the same article!

As for 301 how to turn, here is not much to say, their own online Baidu, you can find a lot of reference articles!

Here is a special reminder own definition of 404 pages, must test, the test method is in their own web site input does not exist in the Web site, see if you can open your custom page, if not, to the host background settings, now many host backstage have a custom 404 page function. is not the background definition, own 404 pages also can open on the line? The answer is no, why is no, here special reminder, must pay attention to, must test the HTML status code, has many friends set 404 page Returns the status code is 200, instead of 404, when this situation appears, And your site has a large number of error links, the search engine will think that the site has a large number of duplicate pages, and will you stand to think is cheating, then you cry! So be sure to test the custom 404 page HTML status code is not 404, which is quite important to the site optimization, friends must pay attention to, Not set a page, can jump on the line!

Reprint Please note reproduced from: Chongqing SEO Learning Network http://www.cqday.cn