Website optimization gain Access rate: professional quality needs to be improved

Source: Internet
Author: User
Keywords SEO literacy gain

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SEO optimization, usually by more people defined as "website promotion", the meaning is to use a variety of means to launch the site. On its technology, many people think "website optimization, do SEO is a liar." In fact, many people think so, why? In the process of website optimization, there are too many customers injured, resulting in the whole "Seo" industry reputation deterioration. and customers for the "SEOer" is a concern, suspicion, and even in the process of receiving orders, a word of the wrong customer will be missing. How to avoid the appearance of such a situation? The author thinks, the whole seoer circle, professional accomplishment generally need to ascend.

One: reasonable and clear fee standard

SEO optimization How to charge it? Most of the relevant information by keyword, keyword index, by the search engine promotion of the number of entries, domain name registration time, website update status, and so on to define. Thus, a variety of charges are decided, even the same word, in front of different optimizer, the price may be the difference between the sky. Website optimization, the lack of normative fees, there are speculations, there are cheat money, or fled. Over time, the industry has gone from bad to worse, how not to make customers flustered? Give up optimization, do not benefit from ranking, do optimization, but worry about the results. As a seoer how to win the trust of customers? The author thinks that setting a reasonable, clear and clear fee standard is the first step.

Second: The optimization of orders to be realistic

In the 1th, the charges are not the same due to various uncertainties. However, there is a class of people, no professional quality, to see people, to see the company on wild speculations. How do customers look at this? " Mas dish? " Website optimization is realistic, how much the most basic professional quality. Plus, according to their ability to take orders, how much ability to eat more rice. In the actual operation, there are some seoer regardless of the site optimization of the ease of access, and then say. Is that what the client is taking? The final results destroyed not only personal reputation, but more corrupt the professional quality of the entire industry! Website optimization is realistic, what kind of list can be connected, what kind of list can not be connected, choose to do optimization, finally to win the customer's convincing, whether eventually degenerate into a "liar" two words Ah!

Third: Seriously guide customers to understand you

What is the first element of success in order to succeed? In fact, as a seoer, strictly speaking, it should be regarded as a salesman. Unable to enable customers to recognize your products, you can not "sell" out. How to get customers to buy your service? The degree of trust is the guiding factor. How to build trust? Make the customer understand you in order to determine the quality of your service. such as Seoer open a blog to write some of the professional articles, are customers to identify a person's important factors. Some bloggers in order to improve the site rankings, their own blog or site to do some random false original, or irrelevant information. Such a blog, how to enable customers to see how strong your professionalism? There is no professionalism, it can not be convincing, resulting in the list to fly away.

Iv. Professional terminology and customer negotiation

In the negotiation process with customers, there are many customers may not understand your professional terminology. But in the absence of any objection from the client, this should be done. In the whole process, should not appear too straightforward plain, this will make people feel that you are very poor professional. Try to put some words, with a professional vocabulary instead, although the customer may not know what it means, at least you will feel that you are proficient enough to make your image more easily in the client's mind. At the same time in which should be taboo some things, such as: "May, perhaps, do not know" such a word, in the premise of seeking truth from facts, to avoid it, you will be more professional, professionalism.

Five: Don't be sure "sure."

In the negotiation process with customers, always avoid a topic, such as: "If you can not do the keyword up to do?" What do you do with the keyword? A lot of seoer, will answer, I through technical means must be able to do this word up, certainly will not fall. Search engine rules one day, competitive environment every day new changes, what do you take to make a guarantee? Presumably, no one dares to do so. How do you say that? It is one of the answers to the question that the service cycle is 365 days and how many days to make up. In addition to "in the specified cycle must do home", do not give yourself a dead set, for the keyword of that degree, appropriate to relax its boundaries, such as 4 months ... One months is also 4 months, 3 months, 3.5 months or, of course, according to the difficulty of the key words to make a reasonable positioning, otherwise customers will not indefinitely wait.

The above view only for the binary network with Shanghai Web site production company Pilotage Technology (www.joyweb.net.cn) a little bit of view, seoer the growing population base, its professional literacy, should be synchronized upgrade, whether eventually become others "". It is not impossible to defeat the whole industry in the passage of time.

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