Website optimization How to analyze and surpass competitors

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When we receive a site optimization project, in the optimization of the site before the first to develop optimization plan, how to optimize the planning, familiar with the words of the good and the enemy can be victorious, so the analysis of the competitor site is the site optimization of the required course. Surfing today is about how to analyze your competitor's website, what metrics to analyze, and how to outperform competitors. Have a comprehensive and detailed understanding of the competitor website before the site is optimized.

1, Domain name analysis

The analysis reads as follows:

A, the analysis domain name registration time, the new domain name is better than some, the old domain name if the website keyword ranking already very stable, that more than must be difficult some, this point Baidu optimization especially prominent, Baidu more trusts old domain name, the Google is better.

b, the PR value of the domain name

The PR value of the domain name is high to explain the length of the site, the exchange of links time is easier, the PR level of Baidu keyword ranking marketing is not big.

C, the composition of the domain name

See whether the composition of the domain name contains keywords, such as doing site SEO station, domain name contains SEO this keyword, do keyword optimization is easier.

D, the suffix of the domain name

To view the suffix of the competitor domain name, this has little effect on the website optimization, most of the. com domain name,. org domain name to make it easier,. inf is the best, because the. inf domain price is cheap, a lot of junk site with the suffix domain name, Baidu is more disgusted.

2, the title of the website

Homepage title in the keyword ranking factor in the largest proportion of competitors to see the title of the home page number of keywords, keyword location, of course, the higher the weight of the former, the ranking more favorable. Title tags and description of the content of how to write, the description of the number of keywords appear.

3. View the logo label of competitor website

Check to see if the logo tag for your competitor's website uses the ALT tag, how to add it without your own, add the site's main keyword, and add only one keyword.

4, to see if the keyword is bold or italic

Check the site keyword is used in bold or italic, play a prominent role in the keyword ranking advantage.

5, see links

View the number of links, the quality of links, friendship links are related to the type, as well as links to the PR, links, such as snapshots.

6, analysis of the external chain

Analysis competitor Baidu, the number of Google outside the chain, analysis of competitors outside the chain of time, know the competition site optimization time, we specify the schedule, how long time to exceed this level. Analysis of the breadth of the chain, is our website optimization when the important reference.

7, Baidu Google included comparison

Google Baidu to see the comparison, you can understand the original proportion of each other's site, Baidu more like to include original, Google is basically all included.

8, the website opens the speed test

Fast opening speed for the Web site optimization more powerful, the server is often not open such server information, to pay attention to analysis.

9. Website Code Analysis

Analysis of whether the picture is too large, a large number of use of Flash, Web site code redundancy, whether it is div format. The content of the website, color style, is suitable for the user experience. Analyze competitor website content update frequency, update quantity daily, surpass competitor in content update. Interactivity is an important symbol of user experience, increase interactivity more easily snapshot update, more conducive to the site keyword rankings, Baidu spider more like.

10, the link strategy of the website

Analysis of the link format, whether the static, pseudo static, dynamic link of the number of parameters, whether the parameters include noon and other links analysis.

The Author: Surfing Web site Optimization network

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