Website optimization How to borrow hot and cold keywords to gain flow benefits

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I believe many friends have heard of the term, thermal expansion and contraction in the eyes of ordinary people understand very simple: hot expansion, cold contraction. And the use of the term "thermal expansion" in the selection of keywords in the site, then we can instill a special definition for it: Hot keywords and unpopular keywords how to be effectively reflected in the site.

The Hot keyword tells us in the website establishment and the promotion must increase the intensity carries on the import flow, then as the webmaster how can we be enough to do the hot key word the heat heave? Here's what I understand about hot-key keywords.

First, the hot key words to learn to use the promotion platform, we here for example to explain, if you do the keyword is related to weight loss, then our hot key words to learn effective promotion, and what weight loss drugs the most effective, effective weight loss medicine is what this is a hot word.

From the figure we can see the promotion of popular keywords can use Baidu know platform, and this is only a popular keyword to expand the promotion of a part, we can also be promoted through the soft text, mail promotion, the forum for publicity, promotion of the diversification of the form can also drive the super expansion of hot words.

Second, the hot keyword to know how to improve service quality, good service quality can not only improve the conversion rate of the site, but also to improve the search rankings. Here is an example to illustrate: if we log into the A5 intermediary trading platform for trading, if we get a good quality of service in the trading platform, then the second time we will choose it, do other sites are the same, no matter what type of site, users through the popular keywords into our website, We all have to improve the quality of the site's services, which is to improve the conversion rate and the fundamental. and the 2nd to improve the search engine rankings better understanding, users in the search engine input keyword will appear a lot of sites, if the user in your site has purchased a good quality products, so this time he will continue to enter your site to visit, which enhances the site on the same page in the click Rate, The ranking of the site to improve the indirect help.

Through the above two points we can see that the HOT keyword must use the expansion of the method to promote publicity, in the HOT keyword more efforts, this is to ensure that the site to obtain profitable income of the fundamental way to do popular keyword at the same time how we in the unpopular keywords to effectively shrink it?

First, the unpopular keyword optimization needs webmaster learned to use reasonable resources, in the promotion of popular keywords when reasonable use of unpopular keywords, such as we promote what weight loss drugs The most effective time can also mention a word of mouth the best weight loss pills? This is the rational use of resources, And do not need to spend more time on the promotion of unpopular keywords.

Ii. unpopular keywords to promote the optimization to understand the use of ordinary promotion, unpopular keywords and hot keyword is the biggest difference is the introduction of the flow of the problem, and we do webmaster and can not give up the unpopular keyword, then should use the normal means to promote optimization, I suggest here webmaster can use the forum signature to promote, In the Forum signature to add hyperlinks to promote, this way to the unpopular keyword is the most labor-saving, but if there is a user search to also will not lose user traffic.

Popular keywords and unpopular keywords more is the flow interval, I think every webmaster understand should focus on the hot keywords above, and the unpopular keyword is only auxiliary, so I suggest that webmaster in the keyword optimization time to think about "thermal expansion" this truth, figured out perhaps you will understand the meaning of my article, Hot is always the immutable law, and the unpopular is always unpopular. This article originates from 007 breast Enhancement net http://www.fxw007.com/, reprint please retain the author original link, thanks.