Website optimization How to use long tail keyword

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With the expansion of the Internet market, the increase of Chinese netizens. More and more Jinan enterprises and individuals start to build websites. Last week we had no regrets technology developed a large portal for a sophomore student at Shandong University of Architecture. The specific operating profit model is not readily disclosed here. From this point of view, China's internet has entered a peak period. Of course, after the website is well built, it must be optimized, otherwise very few people will find you through the search engine. Today we are studying long tail keywords and how to use long tail keywords.

The Core keyword choice cannot be too broad: for example, I do "website building" "Search engine Optimization", then I will consider the customer base is mainly oriented to Jinan local or Shandong region, the choice of keywords will be considered is not "Jinan site construction" and "Jinan Search engine Optimization" and will not choose "site construction" or " Search Engine optimization "Such a broad keyword.

For the general small Web site, the target keyword brings the flow of the total site search flow of the vast majority.

The keywords that exist in the site directory pages and content pages also bring traffic, but few.

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. According to the user's search habits, the main keyword collocation related modifiers extended out of the keyword is called the long tail keyword. Long tail keywords have characteristics such as:

Relatively long, often 2-3 words are composed, even phrases.

exists in the content page, in addition to the title of the content page.

The search volume is very small and unstable.

Long tail keyword to bring customers, conversion to the site product customer's probability is much lower than the target keyword.

There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

Search Long Tail keyword customers more targeted, conversion into a real customer ratio is higher, you want to search "Jinan website construction" Definitely than the search "Jinan site" to enter the site's customers more know what they need, search is exactly what they want, and search "site" customers are not necessarily. Then, if you choose the long tail keyword competition is lower, can be faster time to get the site rankings. More long tail words in the page, will greatly simplify the user's operating procedures, which directly improve the user experience.

We do not underestimate this user experience, for the site optimization, if a website user experience to do up, that this site either by Baidu or PR value of the rise is very useful. Long Tail keyword selection is very elegant door is very profound research art. No regrets technology has for many customers in Jinan, long tail keyword analysis, for different industries for different long tail keyword analysis. Make the enterprise as soon as possible in the front position. Hope that the above article for everyone to help, reprint please indicate the source. Thank you!

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