Website optimization: I take you from the deep level to understand the search engine

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Recently I have been thinking about what I do SEO over the past few years, I feel I should express something. But every time I write a pen, I don't know where to start. Today, I'm not going to give a big talk about SEO operations. Want to talk to you about SEO higher aspects of things.

What does a search engine do?

This is not nonsense, search engine must be search information. So why is there a search engine? I think everyone will know about this problem because of the increasing number of information. Search engines are born when people don't know where to look for information. Its role is to gather information and return it to the user in such a process. In this process, it is clear that it demands on itself. Be sure to return the most correct and useful information to the user.

Second, what is the most correct and most consistent with the user's information?

This is the search engine algorithm thing. This is a complex system. They collect a lot of data characteristics. Then give these data features a property definition. The attribute is then compared with the information. And then come to a final arrangement result. That's what we all see.

Search engine is also we artificially developed, then must not be divorced from the characteristics of human behavior. Then ask yourself. You are now in front of you, 100 copies of documents on the same subject, how do you distinguish which is more suitable for user search? It is clear that this is divided into two parts.

1. Analysis of user input words

The analysis of user input words is also to collect enough input words. The words are then analyzed. Make a property definition. As long as there is enough data, what is the purpose of the user input Word? Here is a, user-used word analysis. That is, by analyzing some input words. What is the real intention behind the word "user input"? This analysis is what we do when doing SEO indispensable. From the user's true intentions, set out to design their own site content.

For example, user input, "What's the best phone for Apple and Samsung?" We analyze this sentence artificially and come to the conclusion that it must be. He is making a comparison, want to understand next Apple mobile phone and Samsung mobile phone, which function is good, which cost-effective. Now let us answer his words? We will certainly start with the pros and cons of the iphone and Samsung's pros and cons. Casually introduce their price/performance ratio. If you are a site that is centered around this idea, then, eventually his ranking, will certainly be compared. by keyword, outside the chain optimization "Apple mobile phone and Samsung which phone is good" ranking better. Why? Because that's how people behave. That's what we're going to say. Then the tools created by man are bound to follow such a rule. Follow the pattern of human behavior.

2, through the definition of attribute analysis, the index library, which documents are most worthy of the user input words

Baidu's index library, stored in, thousands of documents, these documents are through a specific keyword, indexed together. So, I type "Apple phone and Samsung which phone is good" how does it know which is the best for me? Previous predecessors were such a solution. Your whole sentence appears in a document, and the order of the words is unchanged. It is best to have this sentence together. Keyword density is quite appropriate. And then the external link is also this point. The above passage is the method used to describe search engine rankings. Is this a good way to know if this document is the best fit for a user's requirements? Now add the factors that people click on. For these return results. Click on the amount, click the time, and then collect the data in various ways to correct your rankings.

Conclusion：

Search engines are not as judgmental as we are. Which article is more suitable for users. They can only collect some features and then compare them. Then there must be some characteristic factors to be collected. Also called indicators. These metrics are the core algorithms of each search engine and are not going to tell anyone else. But from the point of view that it would be best suited to the document to the user, as long as we can analyze the user's true intentions. Then, according to his real intention, design his own document information. It's much better than a site that optimizes keywords alone. People don't do that, and we do. Your rank will come early. Reprint Please specify: http://mark.zhiyiwang.com (knowledge and easy trademark transfer network)