Website Optimization Industry Insider 80% are doing keyword ranking

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Before I started to learn about website optimization, every day to look at their website keyword ranking, one day the keyword finally did the home page, when I was complacent, my network director called to the office, talk to me, said the site although the ranking has, but this month the network appointment to come over the patient too little, The boss does not look at your keyword ranking, only see you this month a few patients to the doctor, heard these, feel my keyword ranking seems to run again to 100, back to the computer, silent!

Why the keyword ranking also went up, why the website did not come to the diagnosis? My mind is in a mess! I think it's time I finally figured out that leaders don't care about your keywords, they only care about how many patients you bring to him. I found a lot of information on the Internet, I saw that doing site optimization is not to do keyword rankings, as well as site transformation, data analysis, adjust the site. I think there are a lot of friends who do website optimization also have the same experience.

With the continuous learning of website optimization, now the site optimization has a new understanding, here to share to everyone hope to help!

Website User Analysis

Website analysis is the website of the glasses. It helps you see what's going on in the site, where the visitors are from, what they're looking for on the site, what's the most popular information on the site, and so on. This is from the website marketing perspective to see the site analysis. Site user analysis mainly includes flow analysis-content analysis-transformation analysis.

II. website Rectification

With the Web site user analysis of the first hand data, we can let our website for a "big surgery", generally we have to start from these several aspects.

1, the website navigation clear?

2. Is the page layout reasonable?

3. Are there any problems with those functions?

4. Is the website content valid?

5. Is the conversion path reliable?

Third, the development of optimization programmes and implementation

The development of optimization strategy is a complex project, not as easy as the site keyword rankings. Need you based on the data of the website to analyze the specific optimization strategy, such as the content of the site how to write? How does the chain of the website send? If you have the conditions, you can send some news sources, this requires a dedicated network editor to join. And the need for micro-credit marketing, if you need to change how marketing is a need for detailed solutions, and if you need to do some activities in the industry, you have to coordinate with other departments, in advance this month or this quarter or even the whole year of activities to do in advance the entire optimization program.

When you have all done, you will be assigned to the executive staff, daily inspection and revision and supervision of the optimization program!

In the website optimization personnel, 80% people only will do the keyword rank, and 20% is the real website optimization master, they every day will analyze each kind of data and the adjustment plan and the development new optimization method and the marketing strategy. As our website optimizer is to do 80%, or do 20% of it depends on the choice of everyone.

This article is made by Weifang Zhong Mai Information Technology Co., Ltd. Li June's original, reproduced please specify the source! Read more wonderful articles please visit http://www.wfzmxx.com Thank you! Cherish the fruits of other people's work, is to respect their own!