Website optimization: internal and external integrated optimization

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Site optimization can be roughly divided into two parts. Part of the site optimization, site optimization including keywords, the structure of the website, whether static and so on. Outside the station optimization is mainly to do a good job outside the chain. Enterprise Marketing Network and we talk about how to optimize a website.

First talk about station optimization. Choose a good keyword, the development of the site is critical, because the search engine is mainly rely on this to find you, a site's traffic is largely dependent on search engines. Key words do not choose too hot, unless you are quite confident of their own strength, those too unpopular words also do not choose, even if you are the first, these words will not bring you much traffic. So try to choose some more popular, but not too competitive words. After choosing the key words, you should consider how the keywords are laid out on your site. First of all in the site should appear keyword, in the article title and content appropriate, naturally appear keywords. But be careful not to accumulate keywords intentionally, this will be considered cheating. That's not worth the candle.

The structure of the site should be clear, so that it will help search engines to crawl your Web page. The site's directory layer is not too deep, this is not conducive to spiders crawl, generally not more than three layers on the good.

Use text as much as possible on the site, using less pictures and flash. Because the search engine on the image and Flash content is not recognized. Therefore, the main text.

The site is best to do static processing, which is friendly to search engines. Dynamic, that is, the general Web site with a number of dynamic links is not conducive to spiders crawl, it is likely that your content can not crawl.

After the optimization of the station, the next step is to begin to think more difficult outside the station optimization, that is, to their own site to do outside the chain. Outside the way there are many, such as links, to the forum post, take your website link, with their own signature on the connection, write soft wen, buy outside the chain. There's a lot of work to be done here. Friendship links mainly look at each other's PR, snapshot date, included number. At the same time also often check whether the other party is cheating, or quietly removed your connection. Not everyone is a gentleman on the Internet. Post should also pay attention to methods, blindly mass, which leads to too many spam links, there may be search engine penalties.

In fact, the site is optimized to do is two parts, but carefully done, but also need a lot of work ah, everyone refueling bar.

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