Website optimization is actually a game, how to compete with a higher level?

Do site optimization is actually a game, in the constantly changing algorithm, as the site of the seoer you not only to adapt to the search engine changes, but also with your competitors a higher level.

The site's competitors and other marketing opponents, generally refers to the same industry with you to provide the same or similar products or services business. The rapid development of the network, destined to network marketing to become the mainstream trend of sales. That site's conversion rate has become the focus of every seoer, this time the site in the search engine rankings become a vital presence.

Site optimization of the superficial image is the site keyword rankings and site search engine rankings, so we are in the site optimization work when keyword ranking is a big job, a lot of work is done for the site rankings. So as a site seoer, how to make your site ranking beyond your opponents?

First, keyword positioning options. The importance of keyword ranking is mainly through its to improve site traffic, improve the conversion rate of the site.

Keyword ranking analysis, usually based on the geographical needs of key words to determine, under normal circumstances, we will be based on the search engine top three competitors to select keywords, we can through Baidu Index to see the larger areas of demand, so as to locate regional keywords; Keyword ranking before and after the absolute factor is the user needs, in the analysis of keyword requirements, I am generally based on the search engine Drop-down box and the bottom of the recommended vocabulary to determine, this is actually the keywords of the heat; classification of keywords, now integrated is not the needs of users, professionalism is the best choice for users, Therefore, the main business direction of the site is your key to the basic settings.

Second, the core operation of the website is very important. The basic purpose of the website is to improve the conversion rate, then the core work of the website is how to improve the conversion rate.

We want to be clear, the search engine will let the site into the search results home is because the site to meet the needs of users, providing high-quality content, so that users get the required structure, so that the search engine market share can be promoted. So we provide website information is the search engine results competition conditions, user experience is the key to operation. In the entire website operation process, must according to the existing network data, determines the user demand, thus locates the keyword. The difference between the plate and the content is the difference between the site to competitors.

In the page layout on the basis of user needs to customize the display of site advantages, such as product models, pictures and so on, through the user's stay time, bounce rate as a proof of the user's vote, the same content on the site in accordance with the user's core needs, to understand the latest user needs, reflect the