Absrtact: Website optimization, is to do search engine natural ranking method. Through a certain optimization skills to improve the site's traffic and conversion rate. But the current optimization situation, appears particularly not optimistic. Take Baidu as an example, the recent continuous introduction of some regulations. such as the outside
Website optimization, is to do search engine natural ranking method. Through a certain optimization skills to improve the site's traffic and conversion rate. But the current optimization situation, appears particularly not optimistic. Take Baidu as an example, the recent continuous introduction of some regulations. such as "Outside the chain judgment", pomegranate algorithm. Once introduced, it has a corresponding effect. For this, many of the optimization staff, are very complaining. Sigh today's optimization is difficult to do, lost a certain degree of self-confidence. Is it true that the path of optimization is really a dilemma and cannot be freed from it? In this respect, need to do a relevant elaboration. The effect of optimization gradually slow, does not mean that the total loss of effect.
Since, Web site optimization for the search engine. We need some changes in the search engine, there is a certain understanding and understand. In this way, the optimization effect will certainly appear. Here to Baidu as a case, the specific needs based on which search engine ranking as the benchmark. Make corresponding adjustment, improve the appearance of the optimization effect.
Recently, Baidu's biggest action is "outside the chain judgment", the introduction of pomegranate algorithm. The following are the two aspects to do a certain description:
First, "Outside the chain judgment", from the superficial meaning can understand, is the main for the outside chain. The site needs a strong external chain support, effectively promote the weight of the promotion. To this end, the optimization staff will be a lot to build some external links. And some optimization personnel, appear some blindness, the quality of the chain of lower severity. In turn, when visitors search for relevant information, they are not materially helpful. Outside the chain of the introduction of the algorithm, is intended to integrate the search engine chain market. If we still move forward, it is certainly not workable. And can be improved, more to do some high weight outside the chain, gradually increase the number of effective attention to good quality. The effect of the chain, will still be highlighted;
Second, pomegranate algorithm, is intended to effectively improve the quality of the site page. Indeed, today's web pages need to be adjusted for relevance. Some Web page content, it seems a bit outrageous. For example, obviously do the collection, the page appears in the clothing of the text content. For such sites, the search engine to take certain punishment is acceptable. It is intended to improve user quality and improve user experience. For this, the site page needs to enhance the relevance of the user experience. In turn, it can effectively improve the user conversion rate.
To do site optimization, you need to clearly analyze the good objects. Search engine algorithm adjustment, compliance and corresponding improvement. Site optimization effect, will still be highlighted. At the beginning of the optimization staff, better to focus on these factors. Thus, to their own optimization has a certain role in helping.