Website optimization is to improve the user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After our website is established, we need management and optimization. The management is for the website better development, the optimization is for the user experience enhancement. There are many ways to improve the user experience, and we can look at ways to optimize information in some ways. Has a wealth of experience in the construction of the network to tell us the leader, improve the user experience, in fact, you can start from their own, that is, through the optimization of the site search methods to help users find the information needed.

Now almost all Web sites will have this feature-site search. It is basically an integral part. In general, we enrich the content of the site, want to let users directly to find the target content, but some users may not be able to from the home page or navigation directly from the inside to find, at this time, the station search element played its role. The purpose of search in the station is actually to analyze the user's search phrase or keywords first. Then you can analyze the key words to understand the needs of users, but we need to get more valuable information, we need to be based on the search for user action and behavioral analysis. Because of this we can be more intuitive to understand the needs of users.

In the search process, in fact, users in the site search and search outside the site to use the key words will be quite different, for example, outside the station users may search "Li Yang Network", but when entering the site, often will search "build station cost", or "build station case" and so on. This is reflected in the user more detailed requirements, we through a number of site search analysis can directly understand the user deep layer of demand, which for our website development or content rich has a lot of help. and site search can more intuitively reflect some keywords in the station ranking or popular degree. Can let you know more about the user on the site of the most concerned about the information is what, experienced seoer will know, these rankings before the keyword and some content is the core value of the site, this part of the most reflect the user's expectations. This can also be used to seek out the potential needs of users. Web content is often a priority, and our user needs are indeed very diverse, at this time, if the user search in the site can not find the desired results, or the user more patiently from the beginning to find the end, can not find the necessary information, these results will become the key to the potential demand. At this point, these keywords can become some of the key points that you populate the site content. In the process of analysis, in fact, in addition to search keywords some ranking collation, you can also observe the user search after the PostScript operation. That is, we need to look at their correlations when we're in the analysis station. Display analysis metrics, analyze the user's search visits, the total number of unique searches, the number of results page views, as well as the search exit and search improvement rates, and other information to further understand the user's needs.

For the average user time after each search, you can make the relative content of the fill, stay longer, the appropriate increase in this part of the content can be. and after the user searched the average page number of pages, we can learn from these sites need to improve the aspects. However, it is possible to evaluate the effectiveness of the search in the station by searching for the average stay time and the average number of browsing pages, but these factors are often not controlled by the search function itself. Our site search can only help customers find the relevant content they need, and the user's interest or need to improve the quality of their own content.

Site search is actually a relatively high value, through the station optimization, we can according to the results targeted optimization of the site, thereby improving the site's user experience. This article by the Qingyuan mother net www.0763mm.com stationmaster finishing.

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