Website Optimization keyword Competition difficulty judgment magic weapon

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Website optimization process How to judge the key words competition difficulty is to do the basic work of optimization, only know the difficulty of optimization and the strength of opponents to do well, for the following optimization implementation pave the way. Xiaofeng Lottery Program Development Company for you to answer the keyword competition difficult to judge a magic weapon.

Keyword selection of the core requirements are more than the number of searches, less competitive. And the difficulty of competition is much more complicated to judge. Here are a few factors that can be used to determine the difficulty of competitive keywords.

1, the number of related pages

Search related words, such as the Search Lottery program development keywords, the top right-hand corner will list the keyword returns the total number of related pages. This value is all the relevant pages that the search engine has calculated to match the search terms. That's all the competing pages for that keyword. Can be from the number of search results to refer to the current mainstream search engine Baidu, 360 of the comprehensive search related search are under the page, Google in the above.

When the number below 100,000, indicating a small degree of competition, seriously do a station, do not need to deliberately do SEO will have a good ranking. When the number of hundreds of thousands of, indicating that the word has a certain degree of difficulty, the optimization of the word needs a good quality and weight of the site to compete. When the number reached millions of, indicating that the keyword has entered the hot threshold, this time to do SEO needs a large number of expanded content, carefully do the inner chain and external links. Some keywords may seem to result in a few, but the business value is extremely high, competition degree will be very big.

Number of 2.intitle results

Use intitle: Command search results of the number of pages are in the title of the keyword page, this is the real competitor. If you intitle: Lottery program development, can be based on the search results to analyze the competitive strength of this keyword.

3. Number of bids

Often the number of competitive bidding directly reflects a keyword competition intensity, because the words involved in the bidding is generally the business after careful study, are very high value words. If there are only one or two words in the bid, it means that the term is competitive, and if more than three words are available, the competition will be fierce. Because the Internet field has a classic: "Only the first three have flow", the same core keyword, the first three of the flow of traffic than the fourth to tenth of the flow and more.

But here to pay attention to some sensitive words of the bidding number, such as your search lottery program development www.88856856.cn keyword, there is no Baidu bidding, not to say that this keyword is not competitive, and Baidu ban lottery such words do bidding.

4. Bid price

Several major search engines provide tools for advertising to see the approximate price of a keyword before it can be ranked to the first few, and to bring more sweeping clicks.

Obviously, the higher the bidding price, the higher the degree of competition. Of course not 鞥. Excluding 32 advertisers in order to scramble for the first place of advertising and set off the price station, it would not be too competitive keyword pushed to a very high price.

5, the number of pages

When the search for a word such as lottery program development, the search results are many of the internal pages, indicating that the degree of competition is small. Because usually, the homepage of the site's weight is the highest, ranking is generally the first page appears. and appear inside the page to explain to this keyword homepage of the website is not many or even if there is a single weight is not particularly high, if we can seize the opportunity to use the home page to do, then naturally relatively easy more. Note, however, that this is an exception if these inner pages are channel pages for each major portal. Because the portal Station Channel Homepage's weight is higher than the general ordinary website homepage weight.

6. Competitor's situation

If you search the lottery program to develop keywords, natural rankings in front of the main competitor situation, including external links quantity quality, website structure, page keyword optimization and so on. This part is difficult to quantify, and the province contains many factors.

Keyword Competition difficulty judgment does not have a certain standard, but may synthesize above several kinds of indicators, the SEO personnel can basically determine the keyword competition Difficulty index.