Website Optimization keyword selection skills sharing

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I believe that the majority of webmaster Friends of the site is not unfamiliar to the keywords, after all, we build a website on the need for our site to select some appropriate keywords. But when I talk to some novice friends, they often ask such a question "How our site should choose the keyword", so that some novice to the Site keyword choice is not very understanding, so I would like to share with you in the selection of key words of some experience, Hope to be useful to you, if you think there is something bad, but also hope to point out, welcome to Pat Bricks.

The site's keywords can be divided into a number of classes, mainly core keywords, related keywords, long tail keywords, error keywords, as well as rare keywords. In general, we are in the selection of keywords mainly in favor of the core keywords, related keywords and long tail keyword, and the remaining error keywords and rare keyword author rarely used, so the following author mainly for the first three to explain, that nonsense not much to say, we get to the point.

Core keywords

The core keyword is also a website's most important keywords, such as our company's website core keyword is webmaster encyclopedia, mainly for webmaster Service Encyclopedia class website. But a lot of novice friends in the choice of keywords this is a big ambition ha, select some of the most popular keywords as the core keywords, such as "computer", these words cover a wide range, optimization difficult, and in front of some authoritative website to occupy, we can choose what brand of Computer or "computer repair" such like, Optimization is relatively easy to call. These words are chosen by ourselves, and basically do not need to use any tools.

Ii. Related keywords

Related keywords are related to the core keywords of some keyword selection, here we can use some tools, such as Baidu Index and Baidu related search. When our core keywords are OK, we must also refer to the key words of the core keyword to choose. Because our site must also need navigation and classification of columns, we can use the relevant keywords to the navigation or classification column, which can highlight the relevant keywords, conducive to search engine optimization, improve the weight of relevant keywords and rankings. For example, we search in Baidu "website promotion", under Baidu, there are related search, such as website promotion skills, website promotion program, etc., these can be used as a website to the keyword.

Three, long tail keyword

Long tail theory I believe that we should have heard, so I do not have too much to emphasize here. 8630.html "> Sometimes the user who is visiting through the long tail keyword may be the user we really need, so it is necessary for us to identify some long tail keywords for our website." Then how is the long tail keyword, in fact very simple, like "2011 Most effective weight loss products" This, it is a very standard long tail keyword. , how should we choose the long tail keyword? We can go to Baidu know, some question and answer platform to refer to, generally that many can be used as a long tail keyword, if you are too troublesome, you can use the long tail keyword mining tools, so that the more convenient and quick.

The above three points are some of the author's experience, I hope to be helpful to everyone, maybe we think this is a cliché of the topic, but I am here mainly for the novice webmaster friends, if the veteran, you can ignore. Because I was also a novice, to understand some of the problems of novice.

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