Website Optimization link Strategy links

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Provides a variety of information channels for a website, which is the original intention of the link. Links for the importance and universality of the site I do not want to say more, the webmaster must be very clear. Link optimization for SEO is extremely important, today with you share my experience in the optimization of the site link. For SEO, many webmasters may be more concerned with the station outside the link and left out of the site links, in fact, for SEO, site links optimization is also very important, its optimization can improve the search engine on the site recognition, That is to say, if you can optimize your own site links so that you can greatly improve your keywords in the search engine rankings, and eventually get more potential customers, help to achieve the website marketing strategy.

In-site link optimization The most important thing is a few aspects

(1) Website navigation

Site navigation for a site is particularly important, it is the search engine spider down the important route, in the production of site navigation to remember that you must not use the embedded JS way to achieve site navigation, because if the search engine spider simulation crawling tool to detect crawling to the URL, Then the site navigation links for search engines can not see, which is extremely unfavorable for SEO.

(2) Sitemap

Site map has become a site map, simply said, the site map is a page on the site to place a large number of page links, site map for users can improve the user experience, SEO is also very good, it for the search engine spider provide can browse the entire site links, And as a potential landing page, can be optimized for search traffic, but if the site map contains too many links so that viewers will easily lost direction, so when a site more than 100 pages in the time to select some important pages, and other pages excluded, such as product Classification page, Product introduction pages, FAQs and help pages, contact information pages are relatively important pages should be placed on the site map

(3) Link source text

The source text of the link in English is anuchor text, it is a piece of text to indicate the link to other sites, although the source text can not tell the user to link the page is what, but it can give the search engine a revelation, such as the following:

A village state SEO is for the Yan Jiao Enterprise website optimization, promotion of the website marketing company

B Village State SEO is for the Yan Jiao Enterprise website optimization, promotion of the website marketing company

C Village State SEO is for the Yan Jiao Enterprise website optimization, promotion of the website marketing company

In a the emphasis is on the village state SEO, then the search engine reading this sentence, look forward to the link in its next page is about the village state SEO This term overview of the content, and B focused on the site optimization so search engine is looking forward to "how to optimize the site" content, and C because there is "for" This verb, so the search engine is looking forward to "who for the Yan Jiao Enterprise website optimization." From this point of view, what to use as source text is very fastidious, must be based on the theme of the next page to determine the composition of source text.

Some of the above is I think in the site when the link needs to pay special attention to the place, I hope that more or less a little help to everyone, in short, if a site's internal links are not reasonable, search engine spider will be difficult in your site more in-depth crawling, so, not only included not to increase, But also reduce the search engine optimization, so I hope you pay attention to the optimization of the link in the site, for the whole station SEO is certainly good!

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