Website Optimization navigation-Soft text-inner chain-keyword-weight control

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SEO in everyone's concept is not the same, even in the seoer, everyone's learning experience, contact with different types of sites, and so on cause of a variety of different, today to chat under the website optimization about navigation-soft text-inner chain-keyword-weight control problem.

Navigation

The nature of navigation is to facilitate the user, pointing to the road, also in the optimization, navigation also exists for the spider to refer to the use of the road, do not speak the user experience, on the next navigation, directory navigation, product Classification navigation, article page navigation, each navigation should define its clear function and point, do not for convenience and self-change rules. Provide clear navigation to users and spiders.

Soft paper

Soft Wen, Small business site in order to SEO, every day do not update so little content, are embarrassed to say that they are doing optimization. is also sad, the product is so many, after the product upload can not produce new products, had to update the industry news, soft text to win the search engine's favorite, it is really difficult to seoer, and because of the uneven seoer of water products, the industry does not have in-depth understanding, the total update some mindless articles, For example, there is a company to do brick machine, SEO optimization company in order to please search engine, daily update article "XX Brick machine-so-and-so star how", update some of the stars, where the state leaders go, where the murders, and other articles, it really makes people ashamed. So I suggest that these companies provide SEO services to the company, let Seoer concentrate on doing optimization, update the article, such things as soft wen left more professional people, do not understand the industry, very scary.

Inner chain

Said the inner chain, also linked to the above, the article by professionals to do, the article optimized to Seoer to do, this state of the best. The construction of the inner chain of soft article do not waste this chain of resources, itself is a small station, do not think that the news such a directory also do rankings, even if done, the user experience is still very poor, learn to use tags to guide spiders, give spiders a comfortable environment, link clear structure is very important.

Keywords

Do not choose keywords for the completion of SEO tasks, users do not understand the time, you are experts, even if you do not understand the industry, but you should also peer competitor analysis, to find the key words in line with user positioning, experience your value, reflect the value of SEO, reflect the value of keywords, if these are in a weak cycle, Everything will get worse, how can you keep the user's heart, how to make yourself happy.

Weight control

Grasshopper Big Point of the station, learn to control the weight of the home page, do not let your work white, learn to analyze the page, learn to correlate page keywords, this Google website tools do very good, do not understand the use of Google's products to try to control the appropriate, with less effort, do not allow the site without the development of center of gravity, do seo, to learn to control themselves.