Website optimization of the whole idea and process introduction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, the process of website optimization is actually a weight accumulation process, as an optimization personnel I think the user experience is our site optimization must go through the first pass, in fact, the user experience is the simplest to understand, the site's interface design, website article quality, Web site access speed and so on, We should not only take into account the needs of our website users of the search engine spider's attention is also to be analyzed and studied, good gossip short continuation of the author from the following several aspects and you discuss the following in detail.

First, web designer user experience optimization of the first pass. We know that before the site online, the site design This part is the site User experience optimization is one of the key links, such as the site before the design of the online, color matching and so on, because the sensory things are the most easy to build trust, some of the production of rough web pages, Perhaps the credibility of the enterprise's products to the user will be suspicious, there is another aspect is the user's waiting experience, here we will talk about the site's access loading speed, web design, the current popular div layout Why will become mainstream, It is because in the code volume and loading speed to be obvious priority in the table layout, Web site before the online design of the details of these pages, for the future optimization of the work we can fully use to describe, these are enough to explain web design is the first site optimization.

Second, the website structure optimization follow the train of thought analysis. In fact, any site will have its own structure strategy design ideas, the site structure I think the different design structure for the user browsing mode and experience the impact is self-evident, not the same industry site in the site structure design when the train of thought must be very different, Many corporate web sites are designed to be marketed in order to gain weight and rank we found that their structural design in addition to the head and tail outside the middle content area is common in the left and right structure of the structure, on the left is often the site column category and the latest news list, in the middle of a product introduction section, The right is often about us or the contact information, the advantage of this structure is very consistent with the spider's grasp of the characteristics of the article, from the left to the right from the top to the bottom, the left is the most important part is often the most important columns or news information presented, such a structure for the user experience and spiders crawl inside the page are very favorable, There are also a number of group nature of the site their brand itself in the industry has been very big, their home page content display area generally take a large banner design, is a large picture or a large flash embodies the atmosphere of the site and the sense of decency, In short, not the same industry site in the design of our web site structure is certainly different.

Third, the website station details optimization. After the website on-line, after the structure adjustment completes, the station optimization must continuously analyze the user behavior, from the title compose, the column name composes the way, then to the picture optimization analysis, the website map adds, each article inside page bottom related article call and so on are we need to proceed to analyze and ponder the question, A very simple but practical example is to add alt tag to the site image, add a different H tag for the site title, which is actually in the perfect station details optimization.

Four, the site of the three labels to experience the nature of the formulation. With the continuous upgrade of Baidu algorithm now three major tags for the site's impact and weight has been lowered by Baidu, but the three major tags as a site theme and search engine Spiders first judge the benchmark we should pay attention to, in fact, we do not need to spend too much of the mind in the opportunistic aspects, To focus on nature is the best way to write, for example, the title of the best natural embodiment of the site theme, keyword tags two to three, the description tag will be the nature of the keyword covered in a paragraph of text, the text is best not more than 80 characters is 40 Chinese characters, the embodiment of humanity and nature of the writing is now the way we advocate.

V， Website optimization to do day-to-day operation of the details of the work of the analysis. In fact, the site optimization of the above some of the author mainly for the optimization of the station in the analysis and summary of ideas, for the day-to-day optimization because the general SME station our optimization and daily work are very similar, such as for the site to update high-quality articles, Exchange-related links, in particular, looking for a high weight of soft paper platform for soft paper submissions, to Some industry classified information network for the release of the chain, and so on, the day-to-day operation may be different modes of operation of the industry is not very consistent, but it is always a point for the site optimization operation strategy is certainly consistent, but may optimize the choice of platform is not the same.

Finally, the author concludes that the website operation and maintenance optimization is actually a very systematic project, from the beginning of the online web design, user experience analysis, Web server space selection, code adjustment and so on a series of processes are we should pay attention to and attention to the details of the problem, but the author's optimization is to do the optimization in the station, in the expansion of the station outside, The current user experience for the king of the Times, the success of the optimization of the station to a large extent determines the degree of stability of the post site rankings, good more than the article from the Confidential inspection tool http://www.bmrz.org original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.