Website optimization out of dogma effect better

Absrtact: If is a just humanely the website operation and the website optimization person, may very much hope obtains the instruction, because experience means less detours. But slowly it will be found that experience is not omnipotent, the competitive environment is constantly changing and search engine algorithms are constantly changing

If it is a new humanely website operation and website optimization people, may very much like to get guidance, because experience means less detours. But slowly will find that experience is not omnipotent, the competitive environment is constantly changing and the search engine algorithm constantly change, too stubborn to believe that the experience will inevitably fall into the dogma of thinking, and even bungled the perfect opportunity for site optimization. For example, for a long time, site optimization is a link to the king and ignore the advantages of original content, but obviously if still uphold this concept, I am afraid the Web site marketing will no longer be ideal. The author thinks, website operation and website optimization should draw lessons from successful experience, but should combine own actual and environment change to adjust, get rid of dogmatic thought effect will be more ideal.

One of the dogmas: there must be a snapshot if there's something updated.

This is a newly discovered phenomenon, after the spring festival many sites due to lack of updates, most of the site snapshots stalled in mid-January. and a number of Web site rankings have slipped, many people as long as the site to make a big update to save lost rankings and site snapshots. The author of the Shanghai Network company, there is one day to update twenty or thirty articles, but do this may push the site into a dangerous situation. There are three principles that must be adhered to in the content update, and one of them is the regularity and smoothness of the content update. As a result of the Spring Festival before and after nearly half a month lack of content, and a sudden large update (especially a large number of copies of the copy content), it is likely to cause the vigilance of search engines, to re-examine the site to review the best time to delay.

If the new content is published, but the site snapshots have not been updated, is not very worried about it? The author's experience is that at least 60% of the site operators will be anxious to get angry. But I think the site snapshot and site content update Although there is a relationship, but there is no inevitable link. Whether the site snapshot is updated depends on the weight of the site, the content of the site and search engines. And from the practical experience, if the page update amplitude is not very large, or the content of the site is not constantly updated, the site snapshot update frequency is not very high. Therefore, the traditional concept that the site has content updates must have snapshots, how much some orchards experience.

Dogma of the second: there is a link to the weight must be good rankings

In the same case, the weight of the high ranking must be relatively good, but in fact it is not so. Just as the weight of the site has a variety of factors to decide, the impact of the site ranking factors vary widely. The site has the weight can only explain the quality of the site is relatively high, in fact, and the site rankings do not have absolute contact. To give a simple example, Shanghai, a company to do the site, through the "Shanghai website construction" This keyword ranking may be more than before, but through the "Shanghai family decoration" such a word ranking will not be how ideal. The weight of the site is determined by the content of the site itself, and the site ranking depends more on the theme of the site, whether the site has reasonable and appropriate optimization, as well as the degree of recognition of the search engine.

There is also a view that the height of the site rankings and links have an inevitable relationship. Therefore, from the past experience, many sites in order to upgrade the rankings and constantly build site links, but also achieved good results. But the author observes that, now the search engine seems to value the content and the website user experience, but slowly ignores the link in the website rank proportion. In other words, a certain number of links can effectively promote the weight of the site, but may not directly improve the ranking of the site. Compared to the weight of the site, the ranking depends on the content of the site, links, user experience and more factors we do not know.

Dogma III: There is no need to update the ranking of the flow

Undeniably, the stability of the content is conducive to the stability of the site rankings, especially the site rankings rise to the ideal position and stability. Website optimization is also the most taboo changes constantly change the site, but ask the mentality is not to say that the site after the rise in the rankings do not need to update the content of the site. I found that some of the site rankings will no longer update the content, and the ranking of the site can be stable for quite some time. But with the search engine's algorithm changes, many rankings of good sites will be a significant decline in the rankings. Facts have proved that the stability of the site rankings, more should continue to update the content of the site, because the site weight accumulation is an ongoing process.

The reality is that the site ranked stable and suddenly stop content updates, the first to cause search engine vigilance. Undoubtedly, the weight rise ranked ideal, but the content of the site is stopped updating, search engine is a kind of deception. The consequences of this artificial deception are likely to be punished by search engines. Second, the search engine algorithm is constantly adjusted, even if the weight is rising, it is difficult to ensure that the site ranking last. What's more, the weight of the site needs a fairly long-term accumulation, the content continues to update the site is the most ideal way to accumulate weight. and the site content update is not only in order to rank, the ranking is bound to win more attention, and constantly updated site content is also to enhance the site user experience a good way.

Anyone's progress is built on experience, but everything is changing, and so is the environment in which the site operates. Experience, of course, needs to be used for reference, but absolutely no experience, so easy to get into dogmatism. In any case, website construction and site operations should be based on the user experience, the optimization of the site to upgrade rankings in a sense is only a means, not the ultimate goal. From this point of view, the site in the context of optimization, but also adhere to the content and user experience. This is the only way to the site traffic is the real traffic, is the value of the site traffic.