Website optimization page Title Design

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In the process of website optimization, we should pay attention to the user's attention while designing the page title, as well as the need of search engine retrieval. We should pay attention to the following three aspects:

(1) The title of the webpage should not be too short or too long. Generally speaking, 6-10 Chinese characters are ideal, preferably not more than 30 Chinese characters. The number of words in the page title may not contain valid keywords, too many words not only search engine can not correctly identify the core keywords in the title, but also makes it difficult for users to page title (especially the title of the homepage, representing the name of the site) to form a deep impression, also not easy links to other sites

(2) The title of the webpage should summarize the core content of the webpage. When a user searches through a search engine, in the search results page is generally the content of the page title (plus link) and Web page summary information, to arouse the attention of users, the page title played a great role, if the page title and page summary information has a greater relevance, summary information on the page title will play a further supplementary role, Thus causing the user to the Web page information click Behavior (also means that the search engine promotion has played a role). In addition, when the page title by other sites or other columns/web site links, a summary of the core content of the page title helps users determine whether to click on the page title link.

(3) the page title should contain rich keywords. Considering the characteristics of search engine marketing, the search engine has a higher weight on the keywords contained in the page title, so as to make the page title contain the keyword used by the user to retrieve it. Home design As an example, generally speaking, home page title is the name of the site or company name, but given that some names may not contain the company/site's core business, that is, there is no core keywords, then usually use the "core keywords + company name/product ranking" way to serve as the homepage title. This article listed at the beginning of a network marketing service provider website Title example, in fact, this way to design the page title, but because of a list of too many "core keywords", but no core.

Search engine spiders Crawl your site, the first contact is your page title, that is, the first impression, if you can give her a good first impression, no has already added points for your station. We are in the process of optimizing the Web site, in the description of the page title, should be done well, in the main keyword you do go up at the same time, other long tail keyword naturally came up.

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