Website Optimization Pain: In-depth analysis of the rank "11" phenomenon

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Often see some webmaster said their site in the search engine ranked "11" bit of flattening not high or low position. What do you mean by 11 digits? Ranking tenth in the search engine home can get higher traffic clicks, and this click the amount of difference is very large. For the webmaster refers to the "11" bit actually refers to the Search Engine page 2nd page, from 11 to 20th place such a page ranking. Why is there 11 this phenomenon, how to solve? This article discusses the following:

What kind of site is easy to be search engine side to the "11"? Generally speaking, there are two kinds. The first kind of time, the old station, and the ranking has been in a relatively high position. Second, the new station on the line not long, but then climbed to the first "11" and then want to go to promote but found it difficult.

One: Outside the chain and content is not coordinated

Outside the chain to promote the site to enhance its exposure, content for the development of the site to lay the groundwork for each other to ensure a steady increase in the overall weight of the site. However, many times the webmaster easy to focus on the promotion of the chain. Lead to a sharp increase in the number of chain, and the site itself is too empty construction. As a result, the site outside the link for a short time although a lot of increase, but reached a certain limit, by the search engine is considered cheating behavior.

Second: The recent collection of the site significantly

On a higher ranking site, always adhere to the original or original false original and other reasonable collocation, the site ranking has always remained in the forefront. However, when the acquisition is too obvious, or the search engine rules change, cleaning up redundant information can lead to a decline in rankings. However, this decline will not seriously affect the site rankings, but will be ranked to the 2nd page position to stay observed. When the site "rehabilitation" will be to enhance the weight, if have been indifferent one result is to continue to observe for several months, the other is the ranking is declining.

Third: the website appears pathological

May do maintenance cause URL error, or mistakenly delete the page file appears a large number of dead links. These dead links lead directly to the search engine's inability to index properly, which is penalized by a "11" position, which goes into the observation period and then increases or continues to decline according to performance.

Four: Server instability

has been ranked very good, updated also very good, SEO is also in place. However, it was scored "11" into the observation period, the server factor will also occupy a proportion. Check to see if the server is constantly having problems, causing the page to be inaccessible or slow to access. Is the program itself a problem, or the server network has problems, or under the same machine appeared a large number of collection of sites or download stations occupy resources and so on. Analyze the reason to solve the problem as soon as possible, out of the "11" position.

V: Use mass tools

Manually increasing the chain is too troublesome, time-consuming and laborious. So the choice of tools for mass, but has not been found by search engines, so ranked to enter the home page. However, it will be found after the inevitable punishment warning, so still do a good job, false speculation.

Six: Black Hat made of black chain

Sell links, purchase links have been recognized by most webmasters, compared to friendship exchange links is undoubtedly more conducive to the increase in the weight of the site. However, the purchase of black chain, deceived something but at a loss, finally found by search engine detection. Therefore, the site encounter "11" position can be said to have passed. Get rid of "11" more should be done carefully outside the chain, to avoid the emergence of black chain.

Seven: Blind links

Some sites to add a free link, although the Friendship link can increase the weight of the site. But the election of improper, encounter down the right trend of the website, seems to have a very high collection, but is bound to backfire. Howl, search engines will also see you in the observation period.

Eight: Website update slow

After getting a higher ranking, full of the status of the Stop site update or is rarely to update. Such a site is bound to be the search engine into the "11" observation period. Restore the update, give a certain time ranking will naturally recover as ever. However, in a certain period of time the site has not continued to update, then "11" may become a story.

Site into the "11" observation period stationmaster also need not excessively worry, after all, has not been down right. Do what you do right now, and analyze why you were taken into the observation period? This article binary network original, professional website construction company Pilotage Technology (www.joyweb.net.cn) of the view is to increase the site active degree of reasonable optimization, thoroughly investigate the reasons, I believe that the site quickly out of the "11" of the puzzle.