Website optimization please go down to the altar

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What is "SEO"? The simple explanation is, through the man-made adjustment and the design, lets your website in the search engine (mainly by the Google primarily, Baidu because the bidding rank is more, moreover the human to the search result interference is also very big, therefore is more difficult to ponder, therefore also some people say "the Google is the business, Baidu is a business ", but as long as your site in Google to get a good place, then in other search engines will not be too bad. Search results are ranked in front of the advantages, not to mention, nature is to increase the site was clicked the opportunity to few people like to go over 10 pages to find a website, of course, the patient good time many exceptions, or you have a special purpose, such as: to help his girlfriend find a very old song, if not found, we will break up ^_^

At present, online professional SEO services to provide a lot of companies, cohabitation, no matter how, their common characteristics is to say that the marvellous, and contact will Yue: "Your site to my optimization, XX period, so that your site appears in the XX search engine xx location and so on", so powerful? It's so powerful. And, of course, I'm talking about companies that have real skills, not liars.

I have a limited understanding of SEO, but I am not a liar, hehe, because I did not cheat you money, of course, if you read the bottom of the text feel meaningless, then I am a liar, because I cheated your time, and time = money.

About SEO experience, tutorials, there are many online, what "keyword density", "PR value", "dynamic page static" and so on, interested friends to Google to know, at first glance is very complex, good, is very troublesome, but we do not at a respectful distance, SEO is not as mysterious as you imagine, Reason:

1, no one knows how to do is considered to be effective SEO, because the so-called SEO are summed up the past experience, Google can not let you arbitrarily manipulate its search results, otherwise the world will not upset? From this point of view, the so-called SEO in this line of the master is nothing more than you more than a few bridges, Don't treat them like gods, drink too much and spit ^_^.

2, because of the complexity of Chinese grammar, word-building, the experience of foreign SEO is not in line with our national conditions, that is, to optimize the English site is not equal to optimize a Chinese site, which means that for us, the Chinese, to optimize their own site may be simpler, hehe, Because individual use in the English website recruit The technique to our here invalidation, also does not have to learn.

3, "The Man, the outcome in the day", not that you have done a few optimization of the site after your site to run to the results of the search TOP1, because there are site traffic, site traffic and other factors, just imagine, a site is no one to optimize the better, it is difficult to imagine it will be favored by Google. So, people should still put their minds on how to Web site content and services, rely on the strength, rely on the reputation of netizens, this is a website real foothold, and for SEO, we should hold a peace of mind: I will try to make their website to please Google, but not to please and please, Even cheat with crooked, never good end!

Next, I will introduce myself to you in the SEO aspects of experience, we can try to do, may not be effective, but absolutely harmless ^_^

★ Page Theme Optimization

A part of the page is very important, many SEO are convinced that Google will first look for the text here, so many sites are crazy here to write a bunch of keywords, hoping to increase the probability of being searched, like our "Computer Enthusiasts club" like:

Oh, do you think Google is so stupid? So easy to be swayed by a title? In fact, we might as well be honest, realistic write down the name of their own website, of course, the name of the site to consider good, preferably include the main content of the site, for example, if your site is an original literature site, may be called "Ya attributes", very good, but not pain does not itch, Google will not know "ya attributes" is what, then here you can write "elegant attributes original literature" is much better.

★ Page Head Optimization

The head of the page refers to the part of the code, the specific point is in the "Description (description)" and "Keywords (keyword)" Two parts, which is also the SEO is more of a place to spend their minds, theory a lot! summed up is:

1, the "description" section should be in the near description of the language to write a paragraph about your site, in which you should be appropriate to the characteristics of your site to repeat to highlight the content, such as:

This is my own QQ personalized Network Name Web site (here do not hit the site, lest there is a soft wen, he described the right in the description of the content of the site, while repeatedly stressed the "net name" two words, which is more reasonable, and compared to the following description of the site:

This can not only express the main meaning, but also the main keywords brought in, should be said to be more reasonable.

2, "keyword" part is also very simple, you only need to list here you think the appropriate, can highlight the content of the keyword on the site can be, not too much, 4~8 a can, much is useless, search engines will only browse the front of a few, the rest are waste. But there is a point to understand that the mainstream search engines are no longer rely on the keyword, so this part of the content we are only "routine", the individual feel little significance, but better than No. and keyword choice is also a learning, specific reference to the relevant articles on the Internet.

★ Hyperlink Optimization

Search engine Why can index the world's website, because each search engine program has an automatic "crawling" on the Internet Intelligent Robot Program, this robot is to follow the link between the site to visit the world, then we should create a good crawling channel for it-a reasonable link.

What kind of link is reasonable? You only need to keep the following points in mind:

1, the use of plain text links, less use, it is best not to use Flash animation settings link, because the search engine can not identify the text on the flash, many companies, individuals like cool Flash animation, the site's entrance also made flash pieces, oh, so at present almost is "suicide Road", It's hard for search engines to patronize such sites. and individual designers are very sloppy, the site's portal links on the flash, sometimes because the network busy, the lack of flash plug-ins cause users can not see the content of the site, failure, failure in the failure.

2, according to the specifications to write hyperlinks, like this: QQ personalized network name, do not underestimate this title attribute, it can play a role in prompting visitors, but also let search engines know where it to go, pay attention, do not write too wordy; 3, it is best not to use the picture hot links, the reason and the 1th almost.

★ Picture Optimization

Image optimization is not to let you change the size of the picture, color, but you should for each

tag plus alt attribute, like this: The function of the ALT attribute is when the picture can not be displayed with the text as an alternative to display, and for SEO, it can make the search engine has the opportunity to index your site's pictures, we have used Baidu and Google's image search function, You think the search engine is how to find the picture, do not think Google can read the Picture It! For some really meaningless pictures, it is best not to omit Alt, but should leave blank, that is alt= "".

★ Create a "site map" for the website

What is a sitemap? It's a page, on this page., listed in your site in each column of the entry address, the role of the site map is very large, first of all, for a large number of sites, it can help visitors to find the fastest speed of content, two, can give search engines to provide a copy of their own site "Bird's eye map To facilitate the search robot to index the entire site sequentially.

★pagerank (pr value)

PR value is an important parameter of Google, it indicates the importance of a site, then the PR value is how to determine it? At present, the general explanation is: if there are three websites of ABC, each other friendship links, then when a visitor through a link to B, Google believes that a for B voted "one vote", the same, if someone from C visit B, then B get a ticket, if the world's Web site has a link to B, oh, imagine, B is the world's most important site!

So how to provide our own PR where to find someone else to exchange links Ah! But can not find, also can not be crazy to find, but should find some and their own site content similar, and more excellent site, of course, your own site can not be too bad, who would like to and a sucker basket chess ah ^_^

Landing as many search engines as possible, except for the big Three, can also help you improve the PR value of your site. Each search engine's standard is basically the same as the three big engine giants. But there are some small differences.

Remember! Do not crazy exchange links, if your first page on a hundreds of of links, Oh, Google will not upgrade your PR, may also think you cheat, so that you delete from your own database, then you cry.

★ Static page and dynamic page

At present, all SEO think, Google search engine will try to avoid the index with parameters dynamic page, and like to index ordinary static pages, this has not been Google and other search engines to answer the clear, but from the effect of this, after all, dynamic page variables too large, for example, You send a post, may be in the Forum on the 1th page of a plate, but with the increase in the comments you may be pushed to the page 10th, you say search engine is not a headache ah.

So, when making a website, it is best to avoid the use of dynamic pages, or improved technology, so that dynamic pages automatically generate a corresponding static page, can be easily included in the search engine, can also reduce the Web server, database burden, two birds, but this is not a sense of, or that sentence, the site traffic determines everything, Even a Web site full of dynamic pages, but because of the popularity of visitors constantly, it will still be favored by search engines, or will appear in the forefront of search results. And, as technology advances, search engines will also improve, search for dynamic pages will certainly be easier.

★ Avoid large "volume" pages

Experience indicates that search engines do not like the index of large volume of the page, that is, a page code part of the volume not too large, control in the 100kb for the best, I have seen a website, its home page of the light HTML code part of the volume of up to nearly 300kb, oh, each browsing it is equivalent to download a Thanks to broadband now, if you used to use 56k kitten, you must think that the crash.

★ The most important point! Reasonable code structure

Search engines like clear, structured pages, theoretically XML is the most in line with the search engine's appetite, oh, of course, this is too extreme, but if the use of the latest XHTML+CSS technology to separate the page data and performance, That is, avoiding a large number of nested tables and other redundant code is the perfect implementation of this requirement. To illustrate this issue!

This site was opened 2 months ago by a friend, content is for guitar enthusiasts to provide music, the site itself does not make a special optimization, but in the page production is fully compliant with the Web-standard XHTML 1.0 + CSS2 Technology build, you can look at it on each page of the source code, is not very clear, There is no commonly seen messy table nesting? Is such a personal site, Google in the "guitar spectrum" search ranked first, "Guitar" search is also the top 2 pages; Because of this, every day there are a large number of people looking for guitar spectrum through Google to find here, there is no need for his effort to do what propaganda, envy + jealousy!

A specialized sale pet Dragon Cat's shop homepage, establishes the time nearly half month, traffic is poor, but because the same use of web standards development, while the appropriate optimization, the current Google in the "dragon Cat" keyword search on the first 3 pages; to "Dragon Cat Price" search, ranked first page second, These two keywords are used in a very high frequency.

These two websites, one is to help friends propaganda, and second is two sites from the beginning of the construction I have been concerned about, their search results in the rankings change is also my own eyes, because I and friends are not very understanding of SEO, but is because the use of the Web Standard production page, Let the site page have a very clear structure, may really happen to cater to Google's search habits. Of course, XHTML is difficult for some friends, but you can also use the correct HTML 4.01 standard to create a page, the trick is one: a lot of use CSS style, reduce the code in the modified part, such as the title of the article should be used

To indicate that the paragraph adopts

Instead of

And so on, this part is very troublesome, need to learn their own research, and now the domestic professional SEO also began to attach importance to XHTML technology, because they found that XHTML can effectively meet the establishment of a "good structure, clear regulations," The requirements of the page.

Well, my own experience is so much, SEO is a Test experience to win the field, learning it is not so intuitive, it is important to improve their technology, peacetime attention to observation, pay more attention to this aspect of the news. Now someone in the country has a special teaching SEO experience of the ebook, the price is as high as 1200 yuan, we still do not believe that the good, not that this person is a liar, but this technology changes too quickly, if they do not have this savvy, today learned that tomorrow may not be used, wasted money. Have time to look at my QQ Personality Network station http://www.qqcf8.cn, but also a collection of my many years to do station SEO experience.