Website Optimization Practice: Site Foundation optimization five steps away

When it comes to search engine optimisation (Search Engine optimization, abbreviated SEO), you have to mention http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing ( SEM, SEM is a search engine to promote the site of the marketing approach, and search engine optimization is one of them, other ways include the search engine bidding rankings ads. Because the SEO is through the technical way to realize, does not need to pay for the promotion, therefore is more practical for the personal stationmaster. The focus of this chapter is to explain the implementation of SEO methods.

1. Search Engine Optimization is what

Search engine optimization for the site is for a variety of search engine retrieval methods and characteristics, by modifying the site code or increase the connection, so that the site to meet the search engine preferences, so as to enhance the site in the search engine rankings, or improve the number of pages in the search engine included. The ultimate goal of SEO is to bring users to the site.

Search engine optimization is the fastest and most effective way to promote the current website. Because the user is through the Search keyword arrives your website, therefore often the website will meet the visitor's demand very much. This kind of user is called the target group in the website planning.

Because of this, SEO was welcomed by the webmaster. Because it not only brings the viewer, but also is a high value target visitors. And because the search engine has become the current Internet portal, most of the Web site, including all kinds of portals, the vast majority of traffic, are obtained through search engines.

For personal webmaster, SEO has become an indispensable skill. Because of its low cost of implementation: only need to learn the relevant technology, and do not need to invest a lot of money to promote the site. So at present every webmaster-related forum community, almost full of content about SEO.

However, SEO can not only consider the ranking of the site, at present many webmaster build station often only to SEO "on par". In the construction process of the website, more important is for the sake of the user, SEO is to let the website take the user experience as the fundamental, the goal is to give the user to provide better service, and not only to optimize the website for ranking.

2. What is "Black Hat seo"

Black Hat and white hat are two kinds of SEO appellation, because the SEO can bring huge traffic, there are a large number of practitioners using the "Black Hat" optimization to improve the ranking of the site, that is, cheating and other disgraceful means to optimize the site, including a lot of junk links, bridge page, keyword piling and other ways, can be called Black hat seo. such as using software programs to grab a lot of search results from other search engines, make it into a Web page, and then put ads on the Web page to earn revenue, that is, black hat seo, this way in many years ago very "effect", but the current search engine has changed the algorithm, a similar way the effect has become negligible. And the search engine has been improving the algorithm, and black hat seo to Do "struggle."

White hat seo is the opposite, using the right way for the site SEO, according to the user experience to optimize the site, can be called white hat seo. And these two ways can bring the effect of the site rankings, often black hat seo effect faster, more harmful. Will even cause by the search engine "K off" the consequences.

Tips:

Be k off is a personal webmaster frequently used ridicule language, by the search engine k off that is deleted in the search site all the index content, it is also used for various types of alliance accounts are deleted, such as the account deletion of the context.