Website optimization Some meta tag attributes that must be understood

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At present, in most of the local SEO training institutions, META tags is the first lesson they want to talk about, because the use of META tags is good and bad. I'm also thinking about how to write this topic because we always hear the downside of meta tags, and many people know that the key words are written in meta tags. The first thing to analyze carefully is the misuse of meta tags on many sites, primarily because they put meta tags on top of all pages and are first seen. But we don't want people to have too many misconceptions about meta tags, but in the eyes of search engine marketers, meta tags are a great tool.

Meta tags have a lot of properties, not just description and keywords, although these two attributes are most important, I see many people abusing meta tags, including good, neutral, bad, I feel very silent. In this article, I don't talk about the attributes of all meta tags, but you do have to pay attention to META tags if you are interested in this.

In this article I mainly write about the core of the common meta tags and don't write about some of the attributes of a space-occupying meta that makes you feel useless. Useful META tags make your rankings progressively better, and useless meta tags keep you in the same place forever.

Content types and descriptions of meta tags

These meta tags should be displayed on every page, and here are the useful meta I've listed, and only two of them are most needed, so if you can make these two work, use them.

1. Meta content type

This tag is necessary to describe your page features and should be placed on all pages. The omission of this tag may affect the display of your page in the browser, which is the content type, and here's a brief description of two:

<meta http-equiv= "Content-type" content= "HTML; Charset=utf-8″/>
<meta http-equiv= "Content-type" content= "HTML; Charset=iso-8859-1″>

2. Meta description

The meta description has only one purpose, and is used to describe what the page does for the searcher. This tag does not affect rankings, but it is important. This is an ad that determines whether a user clicks on your page. Keep a description of 160 characters and write to get the user's attention. Description can be a good publicity for your page.

Two or seven common meta tag properties

This meta tag is not useful and useless, this is for different sites, if you feel that it does not matter, then suggest you use. Use is not too, do not have too much impact, this is the META tag here, I specifically analyze each role.

1. Robots

One of the biggest misconceptions is that you have to use robots in meta tags. Let's get the idea right, as far as indexing and linking are concerned, if you don't specifically emphasize using a robots tag, then the search engine will read the page by default index and follow. When you want to change these two commands, you can specify the meta robots, if you want the page to not be indexed, but allow the link to follow, you should use NOINDEX and follow to set.

<meta name= "Robots" content= "Noindex"/>

2, specific Bots (Googlebot)

These tags are used to give a special robot command like NOODP and Noydir. Generally speaking, a search engine can handle this kind of thing very well, but if you think you need it, consider using it, then you can also consider it.

3, Language

The only reason to use this tag is if you move your site to another country and you need to declare the main language on the page. To check the original language you are using, make a detailed list.

4. Geo

The label, which is effective for Bing, does not work for Google. There are three kinds of labels: place names, locations (including dimensions and longitude), and area

<meta name= "geo.position" content= "latitude; Longitude ">
<meta name= "Geo.placename" content= "Place NAME" >
<meta name= "geo.region" content= "Country subdivision Code" >

5, Source

This is Google's latest release of a label, the role of this tag is to help search engine to identify who is the first news provider, can help search engine to determine the content of who is original, who is reproduced. This is very useful in the current age of Internet knowledge.

6, Refresh

In the industry's view, this is the worst way to redirect, and if possible, really should not be used, if you want to do redirects, it is best to use 301 permanent redirect. At present in some do not understand the process of SEO, this situation occurs.

7, Site Verification

Can your site be verified correctly by Google and Bing? My kedida.com.cn to do Google AdSense ads when we let the verification site ownership, in fact, we will encounter in many cases. Sometimes it is necessary to use this tag, but if you want to see it as a way to check whether the site is a different method of yours it is not worth the candle. Google allows you to use DNS, upload a file they provide, or connect to your Google Analytics account. Bing is only allowed through XML files or meta tags, so if you think you can, go with the flow and verify ownership of the site in this way.

Three or 10 meta tag attributes to understand

If you use these meta tags, your site will not change anything, just add the site code. Google has also said that these tags are useless, it will only waste space, so it is best not to add these worthless meta tags. So what are the labels?

1, Author/web Author

This tag is used to name the author of the page, and this is not necessary on the page.

2, revisit after

This tag is used to give the robots a command to return a page at a specific time. It is not recognized by any mainstream search engine.

3, Rating

This label is used to indicate the maturity rate of the content. This can give the search engine a signal, is the best way to distinguish bad images, such as adult images, but the search engine that the content is required to have a certain degree of maturity to see.

4, Expiration/date

Expiration This label is used to indicate the validity of the page, and date is used to indicate the date the page was created. Just imagine, is your page necessary to set the expiration date? For date, it is useful to make an XML map and keep the XML map updated over time.

5. Copyright

Google has been able to identify the copyright of the article, look at the bottom of your site, I think it must be written "copyright 20XX", why do you say copyright two times?

6. Abstract

This label is mainly used to put content summary, use or to see a person's preferences.

7, distribution

This tag is typically used to control who is able to access the document, typically the global setting. If a page is opened, this is intrinsic.

8, generator

This is used to indicate what program created this page. Like author, this label is useless.

9. Cache Control

This tag is used to set a page in the browser when the cache and cache frequency, preferably in the HTTP header to do this.

10, Resource Type

This tag is used to name the resource type of the page, such as "Document Type", and you can use a DTD to validate yourself in order to save time.

I have summed up some of our common meta tags, and there are a lot of people are not familiar with, here also write out, I hope you can understand the role of Meta, also do not go into the site optimization of the error, as the saying goes, the enemy can win. I hope this article can inspire new people, but also welcome everyone to talk about the optimization of all aspects. This article by www.qsqs888.com Original!