Website optimization strategy (decryption SEO)

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This is a book on search engine optimization, content by the author (qq398153158) according to some books and their own practice summed up, I hope to help. As a result of the relationship, only a few points have been written, if there are any irregularities please ask.

1 for the site to do the theme of the Web page, the site is best not to have the theme of the Web site is irrelevant.

2 pay attention to the consistency of website structure

Each page of the site should follow a theme that is consistent or roughly similar in format design. The navigation design strives for simplicity and clarity without doping irrelevant information.

3) compatible with the browser

The Web page you design must be compatible with all the viewers, and you can go to the address below to verify that you follow the standards of the consortium: http://validator.w3.org, enter the website address, and some mismatch errors will get feedback.

4 website Design the third belt thinking

Imagine your own searchers, focus on the user experience, and the most important keywords on the home page.

Select a site contains the main service domain name, such as: Game site, domain name must contain game or youxi such keywords.

The reasonable construction of the station connection is one of the important technologies of search engine optimization. This optimization measures are mainly to establish a convenient, direct and comprehensive navigation links, so that each page is sequentially linked.

Discard the use of frames to do web sites.

Using CSS and external javascript

Dynamic Web page static, method:

(1) Create a number of static Web pages of methods and link them to the corresponding dynamic page.

(2) Use xqasp software to put a question mark (?) and (&) and other characters are cleared.

(3) Processing flash: Then design a text-only version of the page without flash, and link the original Flash page. Another way is that, with little flash, you can add some text descriptions on the same page.

(4) Image size processing: the smaller the better the picture, the larger picture not only affect the speed of the Web site, search engine spiders are also not conducive to detection. Try to limit the size of the picture to the minimum. The picture must use the <alt image> label to indicate the picture's name, generally uses one or two keywords. and avoid using pictures as links.

(5) Shorten the long URL: the level of the site may not be more than three.

(6) 404 error setting: First design a Web page, the proposal and the homepage of the format to maintain consistent. Name this page 404.htm and upload it to the root directory of your Web site, such as: www.yahoo.com/404.htm, modify your. htaccess document, write to: ErrorDocument 404 http://www.yahoo.com/404.htm uploads This document to the root directory. Without this. Htacces, you can use TextPad to write. htacces.txt files, upload, and then delete the. txt suffix in the server's file store.

5 Web site Management system: The use of CMS system to adapt to the search engine, shopping cart system, to see whether it can make a static web page.

6) Site Map is essential, the proposal to establish their own site map as soon as possible. Note that the site map does not have more than 100 links per page, and if there are 100 pages, divide them into 10 or 12 pages. Many tuning experts recommend no more than 50 links. It is recommended to use Google's sitemap builder. Step: Your account, put your own URL into the "Add Site" box, add site map to the place, and add your site files.

7 key words to decide the market. What you need to find is a keyword that your client might search, rather than the word you think should be typed into the search box. Keyword must use the following tags: bold word, italic, large font, use header text (h tag), the application of the first list of all the keywords to analyze and check your text site information, see the visitors to what keyword from the search engine or other links to your site, analysis of competitor's website, Look at how they are lined up in front of you, talk to your friends and co-workers about your site, and see what they care about most.

8 optimize the text. According to the key words to organize the content, recommended that each page focus on the use of keywords not more than three to four, use too much will disrupt the subject. The main text of the Web page in general to about 5% for good, simply, is 100 words, the occurrence of keywords two to eight times. The optimization of a Web page generally uses 3~4 keyword, then this label (refers to the keyword tag keywords) inside adds more than 10 to these words as the center and the variant phrase, may use the following page to check the keyword: http:// www.live-keyword-analysis.com/, do a good job after the site also need to keep updated, if really feel speechless, you can consider quoting some industry news, user experience to enrich the content. It is also important to note that keyword research is continuous and needs to be queried for a keyword every once in a while to see if there are new words to add.

9 optimal operation of a single Web page. The name of the Web page, you can name some of the appropriate names for the product, such as you do the site, the page name can be zuowangzhan.htm,jianwangzhan.htm,wzjs.htm. And not casually to 01.htm,02. HTM. The picture in the Web page is so. Web title (title) page title is the Search engine single page optimization of the most important factor, you can consider the keyword into a meaningful sentence, the title should not be too long, control within the 40~60 letter, Chinese can be properly put long. Keywords need to be highlighted, the most important keywords should be placed in the forefront, the second second, and so on. The use of the company name, standing on the optimizer's point of view, the Web title (title) does not recommend the company name, because the search engine does not care about this. Here are some tags that you can't ignore in your Web pages:

<meta name= "Author" contene= "" > Author label

<meta name= "Copyright" contene= "" "> Copyrights label

<meta name= "keywords" contene= "" > Keyword tags

<meta name= "Page-topic" contene= "" > Web topic Label

<meta name= "Audience" contene= "" > Web visitor Tag

<meta name= "contene=" "> Probe file tags

The code tags and keyword tags of the "Web page description" are most important, and it is recommended that each page be labeled with these two tags. Writing about Web Headers (H tags) in general,,<h1> is used to decorate a page's main title,<h2> represents a paragraph title, while <h3> represents a section heading in a paragraph. Keyword use, the first most important keywords are used for <h1>, while the second batch of important keywords for <h2> Pay attention to the use of keywords, do not let the title lose readability, to consider the reader's feelings.

10 the optimal operation of the external links of the website. (1) Landing search engine (2) Landing name station navigation record, a lot of links, (must pay attention to the link must be linked to the site has a certain link, we can understand as a relative, is the same kind of web site, and not a mobile phone link to a fish, as far as possible to make other people's station to link themselves, This can increase the PR value of the site. There are links and exchange links, here also need to pay attention to the other side of the Web site is cheating, because once you link to a site that has been punished by the search engine, your site is not related to the site's internal links, using the best keywords (which you think is the most important keywords) to link, For the message book and blog links, it is recommended to find the site practical, meaningful articles for a message thin or blog links, and can not be repeatedly published to avoid the suspicion of piling up garbage on the other side of the shameful behavior.

One)             seo common pitfalls and errors. Please be careful not to use the following practices, it will allow your site to be punished by the search engine (1) bridge page, jump page (2) keyword overlay, such as: Optimize the mobile phone, the label so write: mobile phone mobile phone mobile phone mobile phone, it is unwise to do (3) keyword accumulation, such as: Use <alt> tag, Some undesirable optimizer inserts many transparent pictures in the webpage, the picture size is 1*1 the graph, then joins such key words <img src= "" alt= "mobile phone handset mobile phone" > (4) covert text and transparent text (5) subtle text to use a smaller font in the Web page inconspicuous place to write sentences with keywords, generally these keywords on the top or bottom of the page. (6) Camouflage, refers to the use of disguised Web pages, the first to determine whether visitors are ordinary tourists or search engines, so as to show different Web pages, this is a deceptive search engine camouflage, search engine for such a site a word-seal! (7) Web hijacking refers to the content of other people's website or the whole site, bait on their website. External promotion of illegal operations (1) to submit their own web site repeatedly (2) covert links, such as: using the same characteristics as the page text, such as color, the same font, the link hidden in the transparent picture, hundreds or even thousands of links hidden in a small picture. (3) Copy Web pages and mirrors, search engines do not want content similar to the site occupy the words of the results, so the search engine found that multiple sites to publish the same mailbox, only one of the show in the said results. (4) The domain name bombing, simply refers to the registration n domain names are submitted or in the name station navigation registration n URL (5), this is a pornographic site commonly used techniques, in order to attract traffic, visitors to a website, and then the entire site to the pornographic site. Search engines have a permanent turn to http301 every problem. (6) Blog pollution, refers to some of the site's commentators frequently posted inside the blog, hidden links to reach their own site. (7) Link farms refers to a Web page with no valuable information, the entire site in addition to a list of people pointing to other sites, each page of other content or very little content. Save by the search engine removed site, the first good, profound examination of your site, to see where the problem appears and solve the problem, and then to Google or Baidu to submit a re-included application, address: http://www.google.com/support/bin/ request.py, this is Google's online service center, remember to write in the topic column: "Reinclusion REquest ", after the general submission 6~8 a thought you can receive Google's reply.

12 The nurturing and monitoring of the website. SEO is continuous, the effect is slow, so you have to have patience, and every once in a while to carry out a keyword check, if found that there are new keywords to optimize immediately, but also to analyze more competition to collect the site. Site to update, you need content, if there is no content, you can refer to the following information: (1) for products, you can add product evaluation, customer feedback, especially many products, there are frequent replacement, such as mobile phones. This。 You can create additional pages to illustrate a product. (2) for the brand, you can add the company's relevant news articles, can be about the product, can also be about the company information, market intelligence. (3) For the technology, you can properly publish the relevant articles, speeches, papers pick. The addition of these materials must be consistent with the central idea of your article, while continuing to do keyword research, text optimization and internal links. How to protect your existing rankings for Web site rebuilds. First determine which old pages in the search engine to get a good ranking, in the new site their names and content as little as possible to change or to be used, try not to change the original site structure and page naming. In addition, the new site after the publication of a period of time, continue to retain the old site structure and content, the best way is to use Google's XML sitemap to tell Google your site updated. What you need to find is that when you add a lot of content to your new site, or if you change the structure of the site very dramatically, the search engine may spend more time watching and analyzing your site. The last option is to consider using PPC to compensate for the loss of flow during the transition period.

SEO is a long and lasting work, you must have enough patience. And you need to check and follow up on the added website and analyze the competitor's website at any time. This is the site of the key to singing. If what do not understand place can and I get in touch, my qq:398153158, also can send me email: liuhuichao@yahoo.cn, recommended often to webmaster network admin5, outdated im286, webmaster Club dao999 to learn.