Website Optimization Strategy Five: Site positioning overview

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Description of site positioning, in fact, Baidu Encyclopedia has a very detailed explanation, but Zhang think that is too long, and very dispersed, so that people can not grasp the theme, especially for small and medium-sized webmaster, is not touch the mind, then today let Zhang to share the small and medium-sized website positioning ideas.

Site positioning, said the simple point is what your site is doing. We will analyze it from the following aspects.

I. Purpose of the construction station

What is the purpose of our website construction? Then there are some common ideas to build the station: to provide the product of the consumer Mall, classified information sites, local information portals, vertical industry portals, service sites, audio-visual entertainment, personal blogs, group purchase sites, SNS, industry forums, site navigation, or corporate image of the site. In fact, this only shows a part of the idea of building a station, we have to confirm the beginning of the station to establish the purpose of our site, can provide users with what, is the product, or service, or information, only very clear this point, in order to carry out the next step.

Ii. Target Users

We build a website, we must be very clear to their target users, clear the target group in the future, whether in the content of the organization or the publicity on the site more targeted. How to define the target users needs to do in-depth understanding and research on the industry, and then synthesize various factors to analyze. Let me give you a few examples to illustrate this Yichang SEO research center of the target user is targeted at Yichang Enterprises and stationmaster, the local classification of information for users should be local netizens, the users will be the user to analyze the category of products, the use of people and so on to comprehensive judgment, in short, must do a good job site user group positioning, Can be more accurate to build and marketing website.

Iii. Profit model

If you build the station is the purpose of public welfare, then the way to profit can not be considered, but for the vast majority of stationmaster, make money is the most important. So how to make money, this is the webmaster are most concerned about the problem. Then according to different websites there are different ways for example, corporate Web site, more is to allow customers to buy their own products or services, local information and portals more through the local advertisers profit, and Taobao customer's profit is more clear, and also is through the online advertising profit, common Ggad, The Baidu Alliance or some other advertisement alliance, through Cpm,cpc,cpa,cps,cpl and so on many ways to profit. Of course, there are some other special ways to make money, we are in the construction of the station must be clear.

Iv. Core Competencies

We do site, only by passion is not enough, our site must have their own core competitiveness, otherwise we will be very difficult to stand out in many sites. Whether it is product advantages, geographical advantages, technical advantages, information advantages or other advantages, we must have one or many advantages, so as to let us occupy the market with the fastest speed. If these advantages are not, we should at least have the thinking advantage, for example, we can do some of the current many people do not pay attention to the breakdown of the industry, if not even this, it will be difficult in many of the webmaster in the siege.

Finally, a website for the case to do a summary, we SEO team recently launched a project, Yichang nine D Moving Network (www.9dycbj.com) To do case analysis, the purpose of the site: to provide users with moving services, the target crowd: The local need to move and search the Internet people, Profitability: By working with moving companies or by selling advertising for moving companies, core competencies: information superiority, technological superiority, and geo-dominance. Then you can see that the site's positioning is very accurate, but also has its own core competitiveness, so, profitability is within reach.

Here is just the site to do a simple overview, then Zhang will be in the next article to say that our site positioning in the mistaken, please look forward to. The article is originally published by Zhang, the original address: http://www.0717seo.net/SEOguandian/20110730260.html, if you want to reprint, please keep the link, thank you for your support and cooperation.