Website optimization The secret of success is repeating things and sticking to them.

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Perseverance will succeed! A relentless insistence may be enough to make a lot of webmaster filled with emotion, website construction and optimization in the end how much time to insist on how long will be successful? website optimization seems to be more like a marathon, at the beginning when everyone is full of confidence, seems to succeed in sight. But after all the way through the rough scenery, can stick to the last but little. For example, every day perseverance of the original, there should be no webmaster will deny the original content can effectively enhance the weight of the site, but as long as a little browsing some sites will easily know, the real original content is very few. Not only the original, link building as such, the site continues to optimize and improve the same. So website optimization is really difficult, not the mastery of methods and techniques, but the application of technical methods and unremitting perseverance, unremitting perseverance to do repetitive things.

One repetition: adhere to the rich website with excellent content

The reason why the emphasis on excellent content rather than original content, because some high quality of reprint can also enhance the weight of the site, just reprint should not be a site content construction of the main components. Website construction production, original should always be the same theme. The author has been around the content of the original article, but also more than once stressed their views, content is a site's fundamental. Because the search engine based on a good user experience, must continue to provide visitors with fresh content, for a large number of sites has become a source of massive information search engine. This is why some Web sites that can be kept up to date can get the search engine's enduring popularity.

Good content is the prerequisite, continuous update is necessary. Many people think that as long as the weekly large-scale updates to the site can be, given the reason is that the search engine generally a small update in a week. This point of view is undoubtedly wrong, the first is to update the frequent site will be driven search spiders frequent visits, new content has been included in the search will continue to accumulate the weight of the site, followed by a big update a week, will give the search engine to bring three days fishing fishing feeling, the lack of maintenance of the site, the same is not conducive to enhance the weight of the site. And a large number of updates also easy to make the search engine misjudged as cheating, bring down the right to punish the danger.

Repeat the second: adhere to the high Quality link referral site

"Content for the king, link for the Emperor", adhere to high-quality content of the site after the second insist on the tireless construction of high-quality links. The reason why the emphasis on quality links, not just to say links, is because now many webmaster are mass tools and black chain confused eyes. Think that site optimization as long as there is a link can be, and now the situation is a slow increase in the mass of black chain links, indeed can also enhance the weight of the site, let some webmaster to mass tools and the effect of black chain firmly believe. In fact, this is very dangerous, to know how powerful the search engine behind a technical team, will not recognize those black chain will not be unaware of the existence of mass links.

How do mass manufacturing links in bulk? One is the constant query Webmaster tool class site, generally such sites will leave the latest query records, just by the search engine crawl will form an effective link. Another type of mass tool is constantly to the class of Web pages, classified site group of Business Card class information, the site can be included after the effective link. Mass tools may be a short time to create a large number of links, but its frequency is not good control, a sudden increase in the vast number of links will inevitably cause search engine suspicion. If a Web site most of the links from the query and Yellow Pages information card, it is clear to tell the search engine these links are cheating. Quality links are not without access, limited link exchange is a way to adhere to soft writing is also a good way. Soft article published to the professional platform, if the quality of their own excellent, will be a large number of reprint, but also because of the quality of soft text, the quality of its links will also be very high quality.

Repeat three: adhere to the sunshine mentality to optimize the site

If you want to develop forever, Web site building production must be long-term, optimization techniques must be enough sunshine. One of the manifestations of sunshine mentality is to adhere to the normal optimization, do not have any way to deceive the sun search engine. For example, many website construction and optimization personnel often use false original is a kind of deception, the author in the article "Can't go out false original webmaster success must be more difficult", orchards false original, must not go out of the gray mentality of the circle. Whether original or false original, it is a kind of attitude, and sometimes the attitude than the method and executive force seems more important.

The sunshine mentality also manifests in the awe to the objective law, to the competitor's awe, to own conscience's awe. The aggravation of disorderly competition sometimes really makes people very helpless, do not know when, search engine poisoned a quietly popular. What is a search engine poisoning? is the use of malicious brush to hit the competitor's keyword, malicious attack on the competitor's website, so that the search engine to reduce the ranking of the way to fight against competitors. The failure of competition is more of a huoqixiaoqiang than a competitor, no sunshine mentality, no effort from the ego, no matter how hard it is to crack a competitor. Because search engine favor is high-quality website good content, whether to which a site to fall right also has a comprehensive judgment.

Repeat four: adhere to the modest and prudent continuous improvement

The competitive environment is changing, and there is no way to win once and for all. Web site optimization As such, some methods may be very effective yesterday, but after the algorithm updated, today will not necessarily be able to effectively enhance the weight of the site. Website Construction production itself is an open, continuous improvement process. The only way to keep the competitive environment constantly changing is to continuously improve the method of optimization. The reasons for the continuous changes in the optimization environment are two, one is the search engine algorithm optimization update, and the other is the competition to adjust the optimization strategy. And the only coping strategy is to seriously humble analysis of the target engine and competitor's website, and constantly try to learn from the analysis.

If the site in the process of optimization, should be consistent modesty seriously, then with modesty seriously accompanied the affirmation and cautious. Caution is not blindly follow, careful analysis carefully combed, carefully constantly improve the website. This is because the search engine does not like the site is constantly modified, frequent changes will be the search engine down the right, especially in relation to the structure and keyword adjustment. But in order to improve the effect of optimization, and sometimes have to change, then the consistent prudence becomes necessary. Not only do you need to be cautious about the content of your site, but you also need to be cautious in the content-building and link-building process, especially when exchanging links.

Repeat the five: adhere to the pragmatic diligence to win the search

What is pragmatism? The pragmatic approach based on website optimization is to recognize the environment and recognize the situation. Pragmatism has another layer of meaning, called the duty. The author thinks website optimization is a gradual process, and the optimization goal is also a dynamic adjustment process. Adhere to pragmatic to recognize the situation contrast self, in the determination of key words and optimization goals, must not be anxious. More and blindly the pursuit of speed of the Web site optimization, will only bring you unnecessary pressure and sadness. Especially now, because of the intensification of competition and search engine on the quality of the site constantly demanding, hot keyword optimization is more difficult, more need to recognize the situation to develop practical optimization goals and implementation plans.

In fact, consistent perseverance is already diligent, insist on the simple things to repeat, that is diligence. If site optimization has some tips, then the most central part is "simple things to do, repetitive things to do". Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that as long as the efforts to adhere to the road has been on the success, to reach the ideal goal is only a matter of time. Whether still remember that sentence, "adhere to the end is victory, perseverance can succeed", is not the same as the application of site construction and site optimization?

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