Website Optimization tips: Website link optimization skills

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In the era of information networking, with the development of e-commerce and online shopping gradually popular, the promotion and optimization of the website has become a large number of enterprises to find a breakthrough in marketing, to its attention to a straight up!

We all know, do a good job of website promotion and optimization is an important way to achieve effective promotion of enterprise website conversion rate, "How to do a good job in the promotion and optimization of the site" has become a lot of enterprises are concerned about the common hot spot, then successful web site promotion and optimization need to pay attention to what here the focus is on the optimization of site links, why? ?

Website marketing has such a generalization: "link for the Emperor", "Emperor" means "the first of all peoples" a king status, visible site links optimization is how important. Many people also know the importance of Web links, but the concept is very vague, and even the site has a few of the links are not aware of, but is the spirit of "better" principle, blindly in this site or other platforms to add their site links, from the thought that the more links sent by the site, included more, Then the corresponding to see the site information of the more people. In fact, this idea is really "naïve", and there are still many people with this idea, they are very naïve to forget the "extremes" this said. So how do we do good site link optimization?

First of all, we have a clear understanding of the site links, site links are divided into internal chain, chain and chain three. Within the chain, popular to refer to the content of their own site links to the internal page of this site, also known as the internal link, a reasonable internal chain structure, so that the content of the site more clearly and closely related to each other, to the search engine a good impression, but also to leave a good impression on visitors, increase the number of visitors to stay in time, So as to effectively improve the search engine collection and site weight; Outside the chain, as the name implies is the site's external links, refers to the links from other sites to their own site, the chain of the site's ranking, to do outside the chain for the site optimization is a very important process, and the quality of the chain directly determines its own site in the search engine weight , the reverse chain, as the name suggests is the site's backlinks, refers to whether the station or outside the station link to the site of a page and is included in the link, you can say that the number of reverse chain directly reflects the weight of the site.

Next is the website inside the chain and outside the chain optimization skill. Within the chain of optimization skills to build a site map (that is, all of their own site in the chain together into a page) and submit it to the search engine; Website navigation optimization (Site level column not more than 6, and the column level to three within the more appropriate; less use flash or pictures for navigation, website navigation as far as possible with text format) ; Link stroke text (when updating information, appropriate for the keyword to add hyperlinks, anchor text must be related to the content, links do not too flood, generally not more than 2; the overall structure of the site optimization (the entire site of the PR should be very uniform, the top page, column pages second, content page again). Note: The number of internal links in each page should be controlled, in general, the number of internal links within a page to be limited to 100.

The optimization of the outside chain of the website should not only guarantee its quantity, but also pay attention to its quality. It should be noted that: first of all, do the chain we need to select the platform, and many of the platform's collection effect is often good when bad, which requires us to be included in the analysis of the effect of flexibility to release, at the same time must pay attention to the site outside the chain of universality, do not blindly look for a platform hair, but not be included, that does not all do nothing? ? Second, to do outside the chain should pay attention to the original and content of the chain of relevance, improve the quality of the chain, but also to do a good job Site anchor text link and picture link (with the inner chain). This article by (http://www.laser568.com) original, reprint please explain! A5 Starter