Website Optimization title and the misunderstanding of the outside chain

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For website optimization, at present many are small and medium-sized Enterprise's website, the competition word basically is the middle and lower level, therefore seoer for this type station, difficulty definition is the title + outside chain. In other words, the keyword added to the customer site title, and then began to do outside the chain, more than the chain, also lined up.

This method, also does not say completely wrong, also depends on the competitor. But for optimization is too general, too superficial, and not improve themselves. For the title, if you add keywords to all headings, the following two things will happen:

One is the repetition of the title caused cheating, if your page basically the title is the same, there are keywords, repetitive title of search engine unfriendly, and even thought is a duplicate page. Here Baidu Search Engine Optimization Guide also raised this issue, our title to the natural, the keyword appears in the appropriate relevant pages, this page and keyword not related to the need to add keywords, because there is no weight transfer.

Second, the repetition of the title caused the transfer of the weight of the page, if your page title the same words, such as in some product pages, content pages, and so on all the page headings are added keywords, are the same words, will affect the page to face the weight of the transmission, it is difficult to focus on the weight of the home page, the natural may not be the home page rankings, And the row may be inside the page. May reach a certain chain of support to the home page weight increase is greater than the inside pages, if there is no cheating, although the final can be ranked, but here is certainly the impact of the optimization of the progress, extended the optimization time and increased costs.

For the outer chain. We basically do anchor text links, are pointing to the home page, in fact, this is not good enough, we do outside the chain of time, an article can do related words anchor this link, but not necessarily to the home page, you can point to the inside pages, these words can be long tail words, such as the weight of the page to improve the weight of long tail words, Nature will also be the weight of the focus on the home page, the first page of the keyword weight raised up. Also avoid a day site only to do a single address point outside the chain, this is actually bad.

So do not superficial, simple to modify the title, and then go crazy hair outside the chain, the title and outside the chain is also a skill, so that can be more efficient.

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