Website optimization to learn from competitors

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Sun Tzu said, "know the known, victorious." This sentence may be heard, but there are a few that can be heard and used. No matter what we do, we should do the investigation, investigate the opponents, and know what is known. There is what we have learned to be sufficient to apply, so that we can grow, or learn more and more fees, we must apply the knowledge of learning. Why big companies focus on market research, the goal of market research is to find their niche market and to do research on their opponents. They do not want to study and explore in the process of growing behind, because these costs are far beyond the original market research.

So today we're going to talk about how to investigate competitors online:

First, from the search engine, in search engines you can search for their own want to enter the market key words, you can see the search results page in the upper right corner of the screen to meet the total number of search. In a certain number of sense these pages may be your resistance to enter the market. We can make a comparison with Google or Baidu search. Www.gdyuejia.com.cn For example, the main word of the website is "fan", "centrifugal fan", first of all I search on Baidu "fan", first of all to understand the key words on the competition, and then macro analysis of the former opponents of the status quo, of course, this also said nothing. There are not many pages in the real-strenght competitor here. But we have to do some research on the base situation of our opponents.

Second, the site's PR value of the home page we all know the PR value is the main site of a weighing index, general PR value of 2-3 to clarify the strength of general, to reach 4-5 of the interpretation of the site's prestige is good, if reached 6-7, explain the opponent is very tough, if the Chinese site to reach the PR value of 8, You don't have to go into the market. Now many webmaster sites have a good query tools, we do not visit to try.

Third, look at the age of the website, we can through the Domain name registration Information Inquiry Service website to check the registration information, the sooner the domain name registration may be the longer the site to do, we can also through the historical file site to check the earliest date of the opponent's site, you can query. Through these you can see the progress of your competitors.

Four, look at the novelty of search engine snapshots in Google and Baidu search engines, you can also see the search results in the snapshot of the date, look at what time, the date of the snapshot reflects the search engine on the site's crawl frequency, at a certain level to clarify the main nature of the site, Only sites that are valued by search engines can be crawled, and snapshots are updated.

Five, look at the number of search engines, you can enter the site through Google: It is obvious that the number of more sites to do the better, the greater the strength. And look at the external links in Google use link: instructions can detect the enemy site and the outside chain of the situation, of course, the more the more the strength of the stated. Also want to see the traffic situation of the opponent's website, you can through webmaster site tools to achieve, you can check the Alexa rankings.

Six, you can visit the opponent directly, you can visit the other side of the site to see the situation of the opponent's site, you can do an ordinary member to carry out the user experience, to see what the other side of the marketing of the trick, there is no website alliance did not, the site's navigation is easy to use Those places are doing well and the places are not doing well. Those are the things we need to improve, and so on.

Of course, there are many ways to say that so many experienced webmaster will feel that these things know, but I want to give the people who just entered this line to say with the novice, this step is very important, do not have to solve when there are difficulties do not think that everything is upfront, and so you are halfway back to look at these things are really very important, May be too late, in the early stage of the enemy investigation to reach the enemy can be victorious. I've had this experience. I hope we don't make mistakes in the guide.

Article reprinted from http://www.0757seo.com