Website optimization: Why not the site included?

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Site optimization process has been included is a rookie or veteran are very worried about the problem, included in spite of the site rankings are not directly related to, but the relationship between the rankings and the total well-known, with the continuous updating of Baidu algorithm, Baidu for the collection of guidelines are increasingly high, How to do well included in the webmaster or enterprises are very concerned about a problem, next to talk about why the site is not included in the question.

First, whether you know the existence of this page

On the page, of course, must first know that there is this page, spiders do not know this page, talk about what is included? This is mainly divided into 2 categories: Search engines can not find web portals and not to let search engines crawl.

1. Search engine can not find web portal

Many times is not you update the article search engine to crawl included, how to let spiders know you update it? In addition to regular updates, you can submit to the Baidu Webmaster platform or submit a site map, can also let search engine passive collection, this is through the chain to let spiders know your Web page, There are many times the spider came to your site, but could not find your updated link, because the link structure of the site is too complex or the chain structure is poor, so that the search engine in the crawl time class will not crawl to the site depths of the page, which also caused spiders do not know the existence of the page So anyway, the first step is to ensure that the page can be seen by spiders, about which you can check the Web log to determine whether the spider visited.

2. Don't let search engine crawl

A lot of websites intentionally or unintentionally in the robots file screen Baidu or site part of the page, but all day looking for reasons why spiders do not crawl my page, this can blame Baidu? You do not let others enter the door, Baidu is how to collect your Web page? So it is necessary to often check the website files are normal.

Second, whether can be normal crawl

Well, the spider found this page, also have the right to crawl this page, that can be a normal crawl is a big problem, we all know that spiders crawl this page from the domain name to the DNS server to the site space, so any one aspect of the problem, spiders can not normal crawl, the first domain needs to record, Then the domain name resolution to normal, if the resolution problems, domain name is not access to the site IP address, this time the site can not open, spiders can not crawl the page.

In have is often referred to the space server, the server can not open the long time that must not crawl, this everyone knows. And if the server comparison card or instability, will affect the spiders crawl, spiders can not be very good to crawl the page or because the load slowly crawl only half of the page, which largely affected the site included. Concrete can see "grassroots webmaster do seo, how to choose domain Name and space"

Third, whether to achieve the standard included

A lot of people think Spider crawl on behalf of included, in fact, this is wrong, spiders visit the Web site Crawl page does not mean to include your Web page, the page is crawled to be compared to screen, meet the requirements will be included, why some of the pages will be included and spit out? Because spiders are constantly filtering, we don't talk about this. Since it is to meet the requirements will be included, that the inclusion of standards in the end what is it?

1. Different industry standards

This is obvious, the news site is certainly more than the General Enterprise station is easy to include, and for medical, gambling, adult supplies and other sites, the standard is certainly more stringent, so for different industries, Baidu has given the standard is not the same.

2. Different Web site standards are different

Baidu has a priority to crawl the principle, for the vast majority of users like, high weight of the site included to be fast, like Sina, Tencent net included certainly more quickly than the general site, why? Because of trust, this kind of website itself has its strict filtration system, the content of this kind of website published Baidu basically is directly caught on the collect, Search engine is the Internet and user bridge, it is to provide users with valuable content, you can provide it with good content, it will certainly be better for you, this is mutually beneficial. So the search engine does not do charity, your website can give it what?

3. The subject includes the standard

Baidu has a collection of standard values, the page to score, to meet the score included, or throw away. Here in the Wood SEO Baidu site comprehensive scoring algorithm has been said, mainly from the page base, station, station outside, users four aspects of the rating, interested can look, here is a simple talk about the content of the site page,

(1) The number of words in the page is suggested in 500-800 words, the content is healthy and informative;

(2) by numerous: the article must have the user needs, also namely the user retrieves the demand the size;

(3) Timeliness: Write the latest things users and search engines like

(4) Scarcity: Scarcity mainly describes the uniqueness of the page in the Internet. Scarcity is not equal to no repetition, only for a large number of completely without gain repeat page, we should think its scarcity degree is low.

Iv. whether there is a clean domain name

Just said that the standard of Baidu, in fact, this is also a special standard, the domain name is not clean also affect the site included an important reason, this is not clean we are divided into 2 kinds of situation. The first is that the domain name has been used before the purchase, not only use and still use waste, such a domain name background is not clean, this is equivalent to the former if you go to test the police, if the family is a gangster family, it will certainly affect you, this and Baidu included is a truth, serious even domain name directly void.

Another situation is that we often say the right to fall, the site is down right this period of time is an audit period of Baidu, the content of the site even if the above said that the 3 points may be included slow or not included, this will require us to adhere to. Have perseverance, can again get the trust of Baidu will be included in normal.

V. Whether to achieve the maximum

Different levels of the site total included the maximum difference, the daily included restrictions are also different. Update 10,000 articles on Sina may be included in 90%, but if you update the Enterprise Station 1w article may only be included in dozens of articles. This is because Sina's rank is higher than yours. The level is not equal to the weight, the weight is only a part of the grade, the level is the importance of the site, as we have a site in different pages of importance, and in the entire Internet different sites are not the same important degree. So do not have a large number of small and medium-sized sites to be included in a large number of updates to the article, such a practice is wrong. The frequency and number of updates in different industries are not the same, and the entertainment news industry may take a few minutes to update, but it doesn't matter if the Small business station can be updated for days or weeks.

At the same time, the total number of different sites are not the same, a small and medium-sized new station is currently the weight of 1 or no weight, then its inclusion limit maintained at dozens of, hundreds of to 1000 of the quantity. If you find that no matter how you update to do the original high-quality content included also not to go, may be because the site weight in a stage to reach the limit, so included impossible to go up. Just like the cat in the home has no big appetite and no more pigs, so the pig distribution of food will naturally be more than the cat, if the site to break through this included restrictions on the weight to rise a level.

Okay, that's it. We do not recommend deliberately to promote the inclusion, because not equal to the ranking, included also will not directly affect the site rankings, the site according to industry needs and user needs have regular updates on it, users in your site after entering no need to enter other sites brain, This shows that your site content to meet the needs of all users. Welcome to Sina Weibo: wood-wood SEO blog.

Author: wood-wood seo article address: http://blog.sina.com.cn/s/blog_c206a2c30101g8e1.html