Website optimization win behind must be a conscience

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Search engine every time a big update, will cause a few happy several worry, relatively fluctuation of uncertainty, can get fixed rankings and stable weight of the site is very few. But a truly quality site, is based on rich quality content, and search engine algorithm is also based on the content of the adjustment. Since both nature and purpose are the same, there is only one reason for the instability of the rankings, that is, the skill or the method itself is problematic. Last August, the author has written a title called "Under the sun to optimize the effectiveness of the site more lasting" experience article, that site optimization must be built in the transparent and sunlight under the sun to see the direction, can be more safe, rapid strides. The Web site optimization under the sun, because it is based on the continuous enrichment of the content of the site, it is possible to achieve a comfortable and complacent pet disgrace without surprise.

What kind of optimization method can cause the heart to be disturbed? Since March, Baidu and Google have carried out a large-scale update, first the number of links has been significantly reduced (it is because the search engine began to eliminate the duplication of content, due to the soft text of the link to reduce the very normal), and then in the content included also unprecedented high value of the original. In particular, Google, the original high-quality content of the site, in this update have been the corresponding reasonable position. Similarly, sites like copy copies and pseudo original content, as well as links obtained and maintained through the Bulk link tool, have been largely reduced to varying degrees in this update. In the site optimization process, especially in the search engine large-scale updates, can not be comfortable to explain the guilty conscience, guilty of the reason is because there is no honest, deceive the search engine.

Honesty is the best way to win the search

The essence of honesty is to do content, to constantly enrich the original content to obtain the trust of search engines. No search engine does not like content, do not want to get rich unique content, because the search engine is based on the content. Leave the content, the user has no way to retrieve enough quality information, the search engine will slowly be discarded by the user. The reality is that a lot of Web site building production and optimization personnel, the name of the technique, in fact, is malicious to cater to search algorithms, or use search engine algorithm is not perfect place to promote rankings. These techniques and methods, in a short period of time may be able to play a effect, a short pleasure also allows many Web site production and optimization of the pursuit of this. However, due to the violation of the search engine business rules and fair and impartial principles, the search algorithm is constantly improved, the punishment is also expected. So, in the long and honest time, no matter when, it is necessary to follow the optimization criteria.

Second, the user is the fundamental user experience can not be ignored

If through some skills, can be a one-time deception to achieve deceptive search engines, to obtain a short ranking, then the user how to cheat? How can you cheat? Website Construction production content is the fundamental, user experience no matter what time can not ignore or despise. We struggle every day original, trying to improve the weight of the site's sole purpose is to obtain traffic through the search engine potential customers. Many sites in order to optimize, ignoring the page vision, piling keywords everywhere. Many pseudo original articles that have been compiled by machines have been disrupted by the original intrinsic logic because the subjective substitution words adjust the order of the paragraphs. So meaningless article each other, how to win the trust of customers? Lost customers, website optimization also lost the meaning of existence, even if the rankings to major search engine first, what is the significance of it?

Three, the peace of mind is to find a quiet heart

How can we be complacent? A childhood proverb, so far I Remember "Baitian, Midnight Not afraid of ghosts knocking." If we can adhere to the construction site content, always adhere to the quality to win, even if the search engine algorithm how to update, can not deviate from the content of the attention? As long as we in the optimization process, do not want to avoid cheating, but insist on the construction of content every day, even if the search engine how to update, how to change the algorithm , do we still need to be frightened? will also worry about the outcome of the peace of mind calm, can change the lasting effect, whether it is the website optimization or other work, want to have a comfortable conscience first must do the inner peace and calm.

There is no denying that there are some skills and methods in website construction and website optimization. However, the site of these techniques and methods, should be based on a solid foundation of the heart, the heart will be able to follow the step-by-act. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) thinks, we may as well exchange the position, many stand in the search engine angle to consider. Even more should stand on the user's point of view to consider, but high-quality content of the site, users do not like search engines will not like. No one wants others to use their own skills, from the point of view of site production and optimization, users do not like the skills of search engines are also more favored to act.