Website Optimization Wonderful Skills Collection

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1. Select valid keywords:

Keyword is a description of your product and service words, select the appropriate keyword is the first step to build a high ranking site. An important technique for selecting keywords is to select the keywords that are often used by people when searching.

2, understand the keyword:

Before you collect the keywords you need, it's important to understand how people use keywords in general. People usually do not use a single word when searching, but use phrases or phrases. This will play a more important role in website optimization.

3, find valid keywords:
　　
4, select the keyword skills:

A: Serious thinking
Write down all the keywords that are relevant to your site or product, and don't review the keywords first. Don't confine yourself to what you are selling, try to stand on your guests ' consideration. Those people will bring benefits to your website and try to stand up to those people's point of view.

B: Ask the people around you more
Talk about your family, friends, and classmates about the words that are appropriate to describe your product or website. They'll probably find words that you don't even think about.

C: Analyze Log Documentation:
The log document will tell you what keywords people use to access your site. (Some Web sites will install the appropriate tools to generate log documents for network management reference)

D: Refer to other websites:
See how their meta keyword is written, referring to sites that are similar to you or the same theme. This way you may get unexpected keywords, but do not paste the template directly, because you do not know how the network management in the design of the keyword before the study of those possibilities. This is mainly used for keyword research.

E: Find the wrong spelling (more for English)

There are a lot of keywords that people often spell incorrectly, and finding words or phrases that are often misspelled can bring you extra traffic. (For Goole, it has the ability to check spelling errors.) It is recommended not to use misspelled words or phrases as keywords.

5, processing Keywords:
At this point, you've collected a lot of keywords about your website or product. The next task is to combine the keywords that are collected and compose them into commonly used phrases or phrases. Many people use two or three words to make a word when searching. According to statistics, the average is 2.3 words. Do not use ordinary, single words as the keyword. Such keywords are difficult to rank in the top ten of search engines. For example: You have the following keywords: "Search engine, software, improve", try to combine them as "search engine software", "search engine improvement" and so on. The word composition keyword phrase is conducive to improving your site rankings, you will be more effective to improve your site traffic. For example: Few people use "search engine" or "software".

6. Discard some keywords: find out those keywords that are rarely used when searching:

A: In English, there is no difference in the case of search engines.
B: Misspelled keywords are useless, but finding a word that often appears to be misspelled can increase your traffic.
C: Remove those deactivated words, in English there are "the, for, a," and so on. There are ", Earth, you, Me" in Chinese.
D: No one uses the words "best" or "crazy" to search. If you have a similar word on your site, it's best to remove it.

7, the best keyword:
If you follow the above mentioned, you must list a lot of keywords. Although, you've removed some of the unused ones. But it's too much for you. It's time to go to the final step of keyword optimization.

Prompted:
Try searching the search engine with the rest of the keywords, and don't focus on the most popular keywords. Sometimes, the second keyword ranking is relatively easy. Because the most popular keywords will have more competitors, but the second key word. The trick in selecting keywords is to find the balance between keyword requirements and keyword competition, that is, the selected keyword competition is not very intense.

Why use HTML META tags?

1. Meta tags are special HTML tags embedded in your Web page that contain some hidden information about your Web page. The role of the meat tag is to explain to the search engine what information your page is about. HTML META tags are not a novelty for advanced search engines. But anyway it is an excellent web page indispensable. Let's do some explaining about it below.

2, when you plan to search engine optimization strategy is a META tag is very important. However, a general addition to Meta will not help you get a better ranking in search engines. There are several meta tags, but the important ones are the following: Description tags, keywords tags, title tags (strictly speaking title is not a label). These tags are especially important when you refresh the labels from time to times. If you want the search engine to index your site, use the HTML tag's redirect (redirect) tag and the Robots tab.

Note: Only 20% of the pages used in the questionnaire are separated by commas using the keyword and description tab (i.e. keyword, description).

3. Title Label

The title tag may be the most important tag on your Web page, and it's the first part of your page to see. Put it in front of description and keyword. In this tag is best to add your site's keywords, title tags in search engines occupy a very important position. It's best to put it in front of other meta tags, which is more beneficial to your site's ranking. (Note: Some search engines will rank according to the title tag's letter priority, try to use the beginning letter in your title) title tags are the first people in the search engine to see the description of your site, so try to make it simple and clear. Let people see what your site is about.

4, Description label

The description tag is behind title, which can be a small paragraph (one or two sentences). Used to describe your site. Like the title tag, this is the click that people link to your site in the search engine list. These descriptions will encourage people to browse your site instead of your competitors. (The description should not be exaggerated.) Otherwise, when visitors come to your site and find the content is not what you say it is, then he will soon quit. Many search engines allow the description of the word in 150 or so, so you have to ensure that your description is below 150, otherwise the search engine will automatically cut off the extra parts so that the description of your site is incomplete. Search engines think the keywords in the description are far more important than the content in the Web page (as if this is not so obvious now). As mentioned above, here's a very important message: Make sure your description correctly reflects the theme of your site, and try to add your main keywords to the description, and the more meta keyword is. This will highlight your keywords.
Now most search engines (excluding Google) will support Descriptin tags. If you do not use it, you will lose the chance of ranking ahead.

5, keyword label
Compared to description and title tags, keyword labels are not so important. Some search engines ignore it completely, but using the RIGHT keyword tag is still valid for improving rankings.

In addition to search engines, people generally do not see. The keyword tag is a hidden tag that provides the search engine with a list of keywords or key phrases that are relevant to your page. You can use the appropriate tools to find a series of keywords that apply to your site. (Note: The keyword tag can only include a list of keywords related to the content of your page.) All keywords here must be associated with the content of the page. )

Tip: In each of your pages, organize related keywords, each page must focus on different products or content. It's not good to increase your site's ranking by filling in tags with keywords. Multiple keywords are separated by commas, which means logical "or". Spaces represent logical "and". This is officially required in the keyword tag to describe the keyword. However, many search engines also separate the keywords by spaces to achieve more relevant results. The significance of this is that the search engine will separate the space between the keywords according to a certain way free combination. You can try two ways to see which one is more suitable for you.

The keyword should not be repeated 3-6 times in the same form, which is generally considered to be the largest number of keyword repetitions (as if it has changed now). So try to avoid repeating your keywords over and over again. This is spam for every search engine (keyword spam) and you will be punished for it. Most search engines will allow you to use up to 1000 characters in the keyword tag. In general, using related keywords for each page will improve your site rankings. A very important factor is your keyword redundancy, if you have a keyword that is a character, and your keyword tag has 100 characters, then your keyword redundancy is 1%. Search engines will use related algorithms to count your keyword redundancy for every important word or phrase in your Web page. Removing extra keywords helps improve your site rankings.

Basic Search Engine Optimization strategy:

Why do some sites in search engines ranked very good, and some can not even find it? What's the secret? As the guidelines on free search engines say, there are five factors that you must keep in mind:
1, the content and theme of your website.
2, the key words per page.
3, the location of the keyword placement.
4, clicks the quantity.
5. Number of links.

1, search engine optimization strategy: Website content

The actual content of the site is an important factor in your network optimization strategy. If you want your site to be ranked in search results, you must have actual content in your site. Search engine spiders are basically a blind man. They can only judge the quality of your Web site content, but not from the picture, Flash animation. Having enough content on all pages to index a search engine is a basic need for a successful search engine optimization strategy. It's easy to see why a site with no content is very difficult to line up. When people look for information, they always want to find a site that includes a lot of important information. Naturally, Web sites that are rich in content are much better ranked than those with rich web content. Every station owner who optimizes their site is remembered. Don't forget to update your website. Both search engines and visitors want to see newer information. What does that mean? This requires you to collect a lot of information and focus on the changes in this field.

2, search engine optimization strategy: keyword density

There are usually hundreds of words on a Web page, so how do search engines tell which are the important words that describe your site? The search engine will count the number of words in your page. Those repeated occurrences of words or phrases are considered more important. Search engines use their own algorithms to count the importance of each word on your page. The ratio of key words to the number of words in the page is called keyword density, which is one of the most important factors in search engine optimization strategy.

To get a better ranking, your keywords must appear on the page a number of times, or within the bounds of the search engine.

How can you know the density of the key words to get a better ranking? Very simple, as long as you search the search engine you want to optimize the keyword, and then statistics on the first few sites that keyword density can be. Of course, there are many tools to count the density of keywords (you can find them on this site).

3, Cable engine optimization strategy: Highlighting keywords

Put keywords in a place of value, and after you've counted how many keywords your page needs, then consider putting your keywords somewhere on the page. Highlighting keywords is one of the most important factors in attracting search engine attention. Search engines will focus on the content of one part of your Web page, and the words that are in this focus are much more important than the words in other parts. This is called "highlighting the keyword."

A:title and META Tags: as mentioned in the previous section, the Title tag is the most important label in a Web page. So it's important to place keywords in title. Some search engines will pay extra attention to "description" and "keyword" tags.

B: Title (headings)
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The title tag indicates to your visitors what is important in the site. Title: Is the text that is in-. Having keywords in the title tab is good for improving your site rankings.

C: Hyperlink text: The idea that you link to a Web page that is relevant to the content of your site is perfectly normal. This is also why keywords are so important in the link text.

D:url text: The presence of keywords in your domain and your pages can have a big impact on search engine rankings. Such a keyword is called "url text", in another site with your site to create links, as far as possible to use the keyword as a link text, which is conducive to improving the importance of your site, thus affecting the PR.

E: Top: The text at the top of the page, the content at the beginning of each paragraph is particularly important, so try to include keywords in these places.

4, click on the popularity of
Another factor that affects rankings in some search engines is the popularity of clicks, and the number of clicks that connect to your page in the search results are counted. Frequently clicked hits the page the popularity to be high. When a visitor clicks on your site from the search results, the search engine will reward you with a certain score. If your site gets a higher number of clicks, you'll get more points in the future than those sites with less clicks. Do not try to repeatedly click on your site, for the same IP repeated clicks, the search engine will delete it. When again landing to the search engine will greatly affect the rankings. Search engines will consider this a worthless page. This is not a good optimization strategy.

5, Link popularity
Link popularity is considered to be a major factor in search engine optimization. Search engines will think that more external links to the site is also relatively high importance. Not all links are fair, and the links from high-quality sites will give you more points on your site. Link text must contain your optimized keywords, which will also improve your site rankings. Link popularity is not within your control, but you can increase the popularity of your links by following these instructions:

A: Do a high-quality website, if people find that he has valuable content, they will actively link with you.
B: Make the exchange links easier. In the Exchange Link page to place the Exchange link code, the exchange of links in the contact way in a conspicuous place, to facilitate the exchange of partners with you.
C: Find your competitor's link partner in the search engine and ask them to exchange links with you. Mutually beneficial exchange links are beneficial to both sides.
D: Advertise on an important website or submit your site in the billing catalogue.
Of course, you can also submit to many free catalogs, yellow pages, etc. You can also add your links (such as ebook, published articles, etc.) to your work.

Portal page-Your secret weapon

The administrator establishes a portal portal page for one purpose: to make certain keywords or phrases better ranked on certain search engines. Suppose you walk into a pizza restaurant, there must be a lot of people coming to your restaurant, but not all of them want the same taste of pizza. Search engines work the same way, they don't all like the same page.

Sometimes your site gets a better ranking in a search engine, but you can't find it in other search engines. So it's time to build some portal pages to fit the "taste" of multiple search engines.

If the search engine finds that your portal page fits his taste, your site's ranking will improve.

1, Garbage and portal page

In the past, the portal page consisted of a few keywords or a few pictures, no actual, valuable content. And then directly linked to the main station. People like to use some software to automatically generate multiple portal pages, and then automatically submitted to many search engines, the results ranked but more later.

So the portal page for the site rankings really played a positive role? Some people are still arguing that such a portal page is still useful for some search engines. Low-quality portal pages with no real wage content will be considered rubbish by search engines.

2, the Search engine friendly portal page establishment

If used properly, the portal page will not be mistaken for spam by search engines. If you can build a high-quality portal page, this will play a very positive role in improving the ranking of the site. If you want to use the portal page to improve your site rankings, your portal page must provide visitors with enough information, pictures, and links. Just like your main station.

A good portal page should be like a formal page, but designed to be based on a specific search engine. Here are some of the following to remember:

A, there is no need for each search engine to establish a relative portal page. Focus your attention on a search engine that has no liking for your site (and, of course, if all search engines don't like it, then you don't have to build the portal, but do your main station)
B, do not submit your portal page to the main catalog, as these directories only allow you to include your Master station page. Otherwise, you will be punished.
C, before you create a portal page, you must have a better understanding of the search engine.
D, a valid portal page, will only use 1-2 keywords. If you use too much, this can lead to the opposite effect. Focus on the few keywords you want to optimize.
E, the portal page was built as normal (that is, as normal as the page, do not let people see it is a portal page) is usually 300-500

Search engine spam technology is to use unethical skills to improve their search engine rankings. Dishonest webmasters use such means to deceive search engines to get higher rankings. This will improve your site's ranking in the short term, but the consequences are serious. It could lead to a search engine that will permanently delete your site from his database! Here are nine frequently used search engine spam technologies:

1, Hidden text: The use of text and background color of the same to achieve the purpose of hiding keywords. In this way, users can not see such words, does not affect the user's normal reading, but search engines are at a glance. This is one of the most commonly used search engine garbage technology.

2. Repeat keywords: often used with hidden text. But this does not always repeat the keyword in small words at the bottom of the page, or hide it in a meta tag. This is the most popular search engine garbage technology.

3. Use irrelevant keywords: never use some popular keywords from their website, but use some keywords that are not relevant to their website. In this way, some people use these unpopular keywords to search when they will find his site. But doing so is totally useless, and when a visitor discovers that the site is not what they want, they leave immediately. Doing so deceives both the search engine and the visitor.

4, Hidden tags: the keyword hidden in the HTML tags, such as: style tags, alt tags and so on. Hidden links are also considered search engine spam for some search engines, but others are not.

5, same or similar pages: Do not copy pages (or portal pages), or give these same pages different names and then submit to the search engine. This is the search engine and the classification directory are obviously opposed.

6, page Exchange technology: This is the search engine to use a page to improve the ranking on the search engine, and the face of visitors when the use of another page. This will also get a good site ranking at 1:30, but the consequence is that once the search engine finds out, your site will be permanently removed from his database.

7, link search engine garbage technology: Search engine will think those through the self-help link system established links for search engine spam technology.

8, no content: The site does not have a single-minded content for searchers is a spam site. Illegal content, copied content and those are all links to the Web pages, search engine is also the search engine garbage technology.

9, excessive submission: Each search engine will limit the number of Web sites submitted and the frequency of submission. Do not submit to the same search engine more than once (that is, only once) within one months, or submit multiple pages to the same search engine within one day. Remember not to submit a portal page to them. Be sure to follow the search engine guidelines.