Website Optimizer How to do the website data analysis

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Some people will feel strange, you SEO commissioner to do site data analysis? Isn't that what data analysts do? I just want to say wrong, SEO commissioner is not a daily method article, hair outside the chain also want to make analysis of the site data, only when we made the data analysis, we know that we do the optimization has no effect, But a lot of SEO commissioner also did not operate, today I would like to talk about Web site data analysis.

First do the site data analysis before we give you a few questions, think about why we want to do data analysis, we have to analyze what content, the site data analysis after the site has any help, I hope you take questions to see today's content.

In the data analysis of the site is generally divided into two parts, the first part of the site traffic analysis: Because you want to do the site data analysis, your site has to have a certain amount of traffic, can do accurate data analysis, so we want to the site traffic analysis, The second part of the site content analysis: The site has the flow we have to figure out how to leave the user, how to stay? We will do the user needs analysis, the user needs of the content, products, display to the user. On the more extensive, from the site layout, the quality of the page and so on to guide the user into our consumer-led.

Website Traffic Quality Analysis

Traffic is critical to every site, in the enterprise to do the optimization commissioner, the boss will not care how you operate, but he will ask you how many people visit the site today, how many people consulted, how many people bought, so the flow of the site for each of our site is very important, But in addition to information and entertainment sites on the quality of the flow of not much of the requirements, do product site on the quality of traffic requirements is very strict, we value the quality of the flow, not the amount of traffic. Because the higher the quality, the greater the chance of a deal.

Website traffic can be divided into three kinds of traffic:

1, high quality flow: This type of flow is high quality and more, for the Web site turnover has a lot of help, in the identification of such groups, should find the source to record and maintain such sources.

2, high quality and low flow: This type of traffic is basically some of the site's old users, but the number is not much, such groups can increase the amount of investment in the source.

3, a large quantity of low flow: This type of traffic is a part of the user but the content we provide may be irrelevant, the author proposed to improve the quality of such users, which needs to be based on user needs and provide services to make appropriate adjustments.

Flow Source Analysis:

To find the site of these three types of traffic, it is necessary to make a source analysis of the site in order to effectively achieve high value at low cost, web traffic sources are divided into free, pay two kinds, but the two range is relatively large, free flow from the source is mainly from the website friend chain or information promotion, or other channels to pay the same source, is to do the search engine clicks the auction, the network union advertisement, or is the media advertisement, only then does the detailed analysis to this data to be able the accurate to increase the investment to bring more profit for the enterprise.

II. website Content Analysis

The main analysis of the structure of the site on the impact of transformation, here does not do site optimization layout of the introduction, website structure three point home-list page-content page, do the site know, you drainage means again clever, but the content of your site is not what users want and can not promote a deal, because when the user from the path of your drainage from the home page to your list pages, When you haven't seen the content page of your site, you left your site, so why? What is the alternative when the user enters your content page from your list page or first page, and then goes back to the other content page to return to the homepage or related list page?

After analyzing the data we can know the user is from the above place, what needs, leave our site page What we provide, as long as we find out the problem can solve the user does not deal jumped out

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