Website original content Promotion search engine is not the only

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As we all know, search engines like original content, because for the vast majority of sites, the duplication of content only increases the workload of search engines and search users search the time cost, does not increase the useful information to users. This is a serious violation of the search engine fast and efficient users to retrieve relevant information to display the original intention, therefore, the search engine on the original content has a natural goodwill.

But "to look at a particular professional problem (or phenomenon), the user has a certain reference value" of the original content is only to win the search engine heart of the necessary conditions, does not mean that such content will certainly be indexed by search engines, and will be recommended by the search engine preferred to search netizens.

Although the level of intelligence of the search engine is getting higher now, but the search engine can not discriminate the value of each page content, can search engine through access to the number of users, access to participate in interactive comments, articles are reproduced to share the times, the content of the Web page acquired by the chain (including plain text URL) The number of "public recognition" ( Professional authoritative website recognition level) "to comprehensively determine the value of a Web page content level."

In this sense, the so-called original is not equal to some of us imagine the "only, Bielo" ancestral stunt, if the value of original content can not form a larger range of timely and effective communication and interaction, affect more users, it will not be the search engine favored original content, because the Internet's original intention is " Information sharing, delivering value ".

Therefore, the search engine original content does not completely reject original content reprint and share, the key lies in the dissemination of the effect of reproduction and sharing, Baidu search research and development of the blog "Talking about the value of the Internet page" said: "Someone published a news event for an original blog, and then was reprinted to the news channel Sina." This is a repetition of what is described.

But this repetition is only a repetition of the main content, on the one hand, it brings the access speed, stability, and other aspects of the gain, and after the search users may also use ' news events + Sina ' to retrieve this news. This can be called site gain.

On the other hand, it may change the title of the page in the process of reprint, and rely on its audience, on the reprint page, there may be more valuable comments and replies, and there may be links to other related events news. These can be called content gain. So even if the subject content does not change any, Sina this reprint is also valuable, its scarcity degree is also high.

It is not difficult to understand that for many small and medium sized websites with little traffic and high content quality, it is not advantageous for the search engine to judge the value of original content by the dissemination effect.

But the search engine such criteria also makes sense--first, the time to search for netizens is limited; second, the search engine data processing capability is extremely limited compared with the vast number of pages that need to be addressed. In order to truly meet the search users fast and efficient and accurate demand, it has to rely on those search engine weight higher brand sites.

Moreover, this also conforms to the broad masses of search Netizen's request, they not only request the Information Diversity Annotation (report), more request authoritative explanation (report).

From the above for the search engine on the original content of the analysis of the criteria, that is, as long as the search engine keyword ranking through SEO to do, it means that the simple idea of the source of money is not correct, at least it is already many years ago ancient.

And, we think that easy SEO promotion is not as easy as we think, the effect is not as obvious as we think.

More importantly, any website promotion way (including SEO), even if successful, but finally can reach the predetermined goal (whether is the brand website to create or pursue the immediate sale) The final decision factor or your website content (service).

Therefore, in the face of this is not conducive to search engine rules, in the face of more search netizens to "(I have been the first reported) news events + Sina" as a keyword search of the brutal fact that many small and medium-sized sites only more Spurs efforts to truly achieve original content of high-quality and original content to promote "both hands

On the one hand, we must adhere to the long-term professional focus, and continue to create more "not fine, not moving" the professional original content; On the other hand, we must strengthen their own high-quality original content of the promotion, so that their original content for more professional users know at the same time, Let others know this quality of the original content of the publisher is my website, and gradually build their own website brand-the initiative to the surface seemingly "for others to marry clothes" of the last resort to become our conscious website marketing promotion behavior.

This is what some network marketing experts say "your site's original content for users must have value, and such original content must be more than 30 sites reproduced."

And such continued website content marketing promotion behavior brought high-quality outside the chain (plain text URL) and the flow of a large increase in the end will also lead to the Web site search engine weight will continue to improve, the real site keyword rankings do go up. Truly into a variety of promotional means to complement each other, promote the promotion of a virtuous

Of course, for the vast majority of small and medium-sized sites (blog), it is difficult to do more than 30 sites (including a certain number of highly weighted industry authority sites) reproduced, but we can lock several high weight industry authoritative website, By continuing to publish the way to make your site high-quality original content of the first time for more target users see.

Finally, it must be pointed out that such a promotional approach is not easy! But when we think the easiest way to do this is not easy, the effect is not obvious, we can only try the difficult way.

There is no other way, the living can not let urine to suffocate (this article by the original SEO Yunnan first, copyright, Wenzing, reprint, please take the website http://www.gouyn12.com/e-marketing/193.html).