Website outside the chain strategy development plan

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How to make an increase of the outside chain strategy is the most concern of the website optimization staff. The quality of the chain will directly affect the efficiency and the final effect, the author in practice summed up a set of external chain strategy, I hope to share with you. First of all to understand the role of the chain outside the chain is to enhance the weight of the site one of the important ways, so that ranking faster to upgrade. Here I summarize the following points:

1. Can bring traffic to the site, increase exposure, improve visibility, such as links.

2. Increase the weight of the site itself, enhance the site target keyword ranking, long tail keyword ranking.

3. Improve search engine Crawl page speed, is advantageous to the webpage collects.

Now to understand the next outside the chain of acquisition methods. summed up the following several.

One: Links

Exchange links, use their expertise to exchange links with other sites, such as providing technical support, the user will leave a link.

To the Content Management System CMS or blog system and other open source website system to provide free exquisite template, and in the template to leave their own copyright information.

For open source website program Development plugin, leave author link.

Develop useful tools to publish and leave a download address.

Two: Free links

Participate in the question and answer platform such as Baidu know, Tianya question and answer platform for their own site to add links.

Participate in relevant forums to add links to the site.

Editors who participate in social wiki platforms such as Baidu Encyclopedia and Wikipedia can also add links to the site.

Third: catalogue, social bookmarking

You can submit your site to the DMOZ Open Directory or other free catalogs.

Invite users to subscribe to their website via QQ Reader, RSS, etc.

Submit Web sites or Web pages to Baidu favorites, Yahoo favorites, QQ bookmarks and other social bookmarking.

IV: News and aggregation

In some large IT industry news sites to publish high-quality articles, such as the weight of the site is relatively high, you can bring the site high-quality outside the chain and flow.

Release press releases, local news portals, industry information portals, etc.

It's also a good idea to exchange articles with other websites.

Submit the article to the RSS site such as fresh fruit, catch shrimp and so on.

Five: Authoritative content

People prefer to see the quality of the depth of content, good content can attract users to automatically forward your article or to other friends around the recommendation of your article, but also for the site to add similar to "About Us" "Contact Us" and other pages, can enhance the authority of the Web page.

VI. meetings and social relations

If there are some industry meetings to take photos of the industry celebrities, leave a wonderful commentary, this may be a good link bait, meaningful interviews easily become original and quickly spread, can bring high-quality links.

Vii. comments

Comments on blogs have their own names linked, and such methods are widely used.

If you like online shopping, you can write down the product comments, you can also bring links, if true, do not make a fictitious.

Eight: List policies

For example, we want to edit an article, the title is similar to the "ten XXXX skills." Generally such titles are easier to attract users to see, and may be a large number of reprint, pure soft text is easy to achieve better commercial communication effect, can also bring the increase of the chain. You can also organize a list of resources for a topic, summarizing the top ten mysteries of a particular industry, and so on.

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