Website pattern: Can bargain the electric dealer website Greentoe Displays the lowest price

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Lead: Greentoe will pick out some online retailers and input their information, show you the average price and the lowest price of each product that you sell, then you can quote the price you want.

How can holidays not go shopping for Americans? A new web site from the incubator Y Combinator is just ahead of the National Day holiday.

Two founder Andrew Courlande Andrew Kurland and Chow Malapodi (Joe Marrapodi) created a bargain online site called Greentoe. Two people used to spend a lot of time on the Internet to find the most affordable deals. That process is too time-consuming and too troublesome.

Greentoe's name is really weird on the website of the electric dealer. Malapodi says it has something to do with his college nickname. He wants people to "think of greentoe like Priceline or Amazon."

The site works like this: you want to buy a new Canon EOS rebel camera for the most favorable price, but you don't want to spend a lot of time looking. Greentoe will pick out some online retailers and input their information. It can then help you simplify the process by showing you the average price and the lowest price for each product that you sell online. Then you can quote the price you want.

Again, the EOS rebel camera, which is priced online at between 549 and 594 dollars. We found that it had a price of 749 dollars on Amazon (that would be the price of a 50 dollar discount). You can quote a lower price, like 460 dollars. Next, Greentoe's measuring tool will tell you how much you have the chance to get that price. If a seller accepts your offer, congratulations on a good deal!

How can two of entrepreneurs with no electrical background attract Amazon or ebay customers? Malapodi, who had negotiated with celebrities such as Leonardo DiCaprio, Johansson and Justin Timberlake, said it was a matter of timing. "Retailers will face inventory cycles that need to be cleared, so that your offer is likely to be accepted at the right time." And what we're trying to do is increase the probability of this happening. "he explained.

This model applies to all types of products on the site. There are already people on the top of the baby bed, cleaning machine, dryer and other products to bargain. Two founders are starting to introduce more products, but there is still a big vacancy on their website: Women's fashion. Women's clothing is the largest market segment in sales, accounting for almost half of all 2013 years of industry revenue.

Malapodi admits he and his partner have a long way to go to fill those vacancies. "We just started with Y Combinator and just came online soon. ”

Greentoe is reluctant to disclose the list of retailers behind its website, but two founders have pledged to have a good reputation. You can also check the seller's identity after the offer is accepted.

Malapodi points out that both the seller's pricing and the buyer's offer need to be reasonable. "About 20% of the user quotes are too low and they think it's a very affordable site and they just want what price they want." It's not supposed to be like this. "he said. In other words, bargaining must be reasonable.

What's with the name? Greentoe Malapodi said, "When I started the company, I studied the domain name I had with another co-founder, Andrew." Greentoe seems easy to remember. So we chose it. He said the name originated from his college roommate's sister. In fact, Greentoe was the nickname she gave him. (translation: Feather teng)