Website Planning Quick SEO Primer

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As a website planning, learn a little SEO knowledge can let you in the planning site and even to the site to promote the time and targeted. Anyway, I think that can not be promoted when the focus on SEO knowledge, some knowledge in the site planning should be taken into account, then the site planning should be related to the optimization of the recommendations as a Web site development norms of the document part of the program and design execution, so we should have a preliminary understanding of SEO knowledge, The content has the author to translate from the foreign website, I intend to distribute out in several parts, after all our IT person's leisure time is too few, I will as soon as possible all sends out.


Keyword section

1. Keywords in title <title>
This is the most important place to put the keyword. Title within the number of words must be short, up to 6-7 words (Chinese words, we consider, that is, more than 10 Chinese characters), the key words must rely on the front

Weight: +3

2. Keywords in the URL
The keywords in the URL also have great help. If you do not place keywords in other places on the page, you might as well put them in the URL (this point is not suitable for Chinese web site, because our Chinese website URL is generally not included in Chinese keywords, I refer to the Chinese keyword optimization)

Weight: +3

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3. Keywords for the entire page document
  This is another important factor that needs your testing. Generally speaking 3-7% is the best, 1–2% is too few. If more than 10% is a bit dangerous, may be the search engine that is cheating, so be sure to be careful.
 
  Weight: +3
 
4. Keywords in anchor points
  anchor the same page is important, especially inboundlinks (link to links--from other sites) anchor text. If you have a keyword in the anchor of a link from another site, it is equivalent to a vote on the site.
 
  Weight: +3
 
5. Keywords at the top of the page (can be bold with h1,h2)
 
  This position is also very important, But make sure that the words in your website do have something about that keyword, or you'll be considered cheating.

Weight: +3

6. Key words in the main text content of the entire page
Although there is no anchor text, title, the top of the text is so important, but you should also consider him. Also note that "the beginning of the page" does not mean the first paragraph of the article, because if you try the form, the text of the main paragraph may be in the second part of the form.

Weight: +2

Keywords in 7.<alt>
Search spiders will not read the contents of the picture, but will read the text description:<alt>. If you have a picture on the page, you should use the <alt> tag to add the appropriate keyword to the picture.

Weight: +2

Keywords in 8.Meta
Meta keywords are becoming less important, especially in Google. But Yahoo and MSN still use them as a reference. So if you want to think about yahoo,msn in optimization, fill in this part! In any case, there is no harm in adding these labels, if you don't mess up.

Weight: +1

9. Keywords Proximity
Keyword proximity is used to measure the entire page of keywords associated with Chengdu. For example, you want to optimize the "dog food", then "dog" and "food" directly between the space is the best, the middle do not insert other text. Then "dog food" is the best, if you put "dog" in the first paragraph, the "food" to the third paragraph, search spiders will still be counted on them, but no above the first kind of effect is good. Keyword proximity is mainly used for keywords consisting of 2 keywords

Weight: +1

10. Keyword Phrases
You can use keyword phrases, such as "SEO services", that are made up of multiple words. When you optimize the keywords are very popular (refers to a lot of people are optimizing this), this method is the best. You can find some close related keywords, and then combine them, you may get a new keyword phrase, it may be better to use it as an optimized keyword.

  Weight: +1
 
11. Second keyword
  second keyword
  optimizing for the second keyword is a good idea, because everyone is optimizing the most popular keywords, Then set the unfamiliar keyword for the page to reduce the cost of competition.
 
  Weight: +1
 
12. Keyword Branch
  keyword Branch
  This is not a factor in English, because the form of a word in English is similar to the original state. For example, on your page and dog this keyword, then dog,dogs,doggy. will be considered relevant. But for other language keywords may be different from the original form, such as Chinese, "Music, Rock page" may be as a music site are very important keywords, but is completely different. Then you need to consider the relevant keywords are optimized. (The example may be inappropriate, you know what it means)
 
  Weight: +1
 
13. Synonyms
  Optimizing keywords, it's best to optimize the synonyms of this keyword together.   
  Weight: +1
 
14. Error keywords
  Spelling mistakes are a frequent occurrence, and if you realize this, you might be able to use the words you misspelled as your keywords. For example, (i.e. Christmas and Xmas), you can try to optimize for these, yes, this may give you some traffic, but it may give others a bad impression, so you'd better not do so.
 
  Weight: +0
 
15. Keyword weakening
  When you optimize a large number of keywords (especially irrelevant), it will impress the overall quality of the keyword, which may lead to the role of the main keyword is weakened.
 
  Weights:-2
 
16. Junk Keyword
  If your keyword density is greater than 10%, it will be considered a spam keyword, which may result in a search engine penalty.
 
  Weight: 3

The article is mainly for the English website SEO, but these principles I think used in any search engine is helpful, use of Baidu is also possible. Because these principles are very basic principles, please consider them in detail.