Website Product marketing don't touch the rocks with the eggs.

Source: Internet
Author: User

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Allusions

Versus, Ishing the allusions of these two idioms, we all know, said is the thing, the results are often disastrous, so in absolute disadvantage, we have to choose Jiliuyongtui, or another way. The location of the product in the website is the same.

Case

I have observed a website, mainly to sell ink and other products mainly, the site's 50% products are ink, the rest is the surrounding products, these products have a part of the product keywords are: color cards, screws, pigments, and other product keywords. These products are the main products of ink accessories, but these product name positioning are inaccurate, color cards, pigments, screws, such a popular word in the top 10 Baidu are paid to promote, in the top 10 among Google is the top-most of the domain name, alone on the page of these product keywords how to compete rankings? This is Ishing, The consequences are conceivable.

Clear goals

Think of the competitive keyword screws, pigments, color cards, your single product page can search results of the TOP30 of how much? So the website product marketing in the localization first must be clear, this product main function is what, the function is what, must embody in the product keyword, The main role of the ink screw is to adjust the size of the ink, then the product can be defined as (ink adjustment screws or ink screws) color card main function is to test the accuracy of ink color, then can be positioned as (ink test color card or Ink color card). This can make the product more intuitive, clear, in line with user search habits, product keywords competitive pressure is not. Let your product keywords appear on the front end of the search engine.

Conclusion

This product positioning is not clear problem many sites exist, the problem is not because of webmaster, network marketing People's unprofessional or not. The main needs to be carefully discovered.

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