Website product operations The power of repetition in the unconscious

Absrtact: In the operation of the website product, the power of repetition in the unconscious is also a direction that needs attention. In the past, there is a kind of advertisement in the television advertising is the most annoying, is that kind of simple brand name even shout several times. Corporate money advertising is definitely not

In the operation of Web products, the power of repetition in the unconscious is also a direction to be noted. In the past, there is a kind of advertisement in the television advertising is the most annoying, is that kind of simple brand name even shout several times. Companies advertising money is certainly not to find a curse, then why is it so annoying to life? This is because the advertising planners even repeat the power. Even though the method used is dirt and stupid, he still works at a certain time.

Of course, today such advertisements are almost extinct. But this does not mean that this powerful force will not appear in the Web site, but a more subtle form of expression.

Many corporate sites in the brand operation, often in the details of their own brand, for example, you have observed Baidu and Google search box next to the Search button, if you observe a little bit you will find that they have joined the brand name of the enterprise. Search button is every searcher came to the search engine site, users are also the most concerned about the place, it can be a more concise two words "search" to replace, but we can see Baidu and Google to choose to join the brand name, "Google search" and "Baidu", on the surface to see more "long-winded" a little , is actually the brand sneak, a clever operation strategy, obtains the more user's impression.

In addition to the search buttons that each search user will definitely click, we can see the page in the search results page design is also very clever, as shown in the following figure, we can see Google's search results page if there are many pages on the letter "O" instead, and Baidu to their own logo "Bear Paw" instead, so that people feel very good, At the same time can be the brand's logo unrestricted into people's minds.

Even some advertisers directly to the user login must go through the verification code, which is the operation of the pure business.

The verification code we see above is no different from the traditional verification code. The main difference is that the text in the picture is no longer a random string, but rather a text that the advertiser picks up.

It's a way to make money directly, and you might say that the ad has something to do with the repetitive traffic we're talking about. In fact, I would like to say that for this verification code we are not necessarily limited to the use of commercial. Another way if you are not advertising, not to make money, you can consider the company most want to express the information through the verification code to express, can make the brand information, can also be the latest product online information, information and so on. This allows the site's information to be duplicated in the unconscious without impacting the user experience.

This is a lot of products in the details of the full use of, such as fun playing network of micro-blog pictures with their own logo.

Above we can see that even if the pure fun type of sharing, it will also add "fun to play logo and slogan." This is the full use of inadvertent repetition of power, because when a person sees these interesting, playful, creative pictures and products, always appear fun play net logo, then slowly people will produce a direct mapping between the two sides: Fun Play network is creative, fun.

Therefore, the operation of the site to do the details. Many small details determine the final success of the site, whether in the fierce competition to stand out.