Website profit from data mining

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This idea is very early, because the subject of the school is data mining, now in the network company is also responsible for this piece, so the data mining and the relationship between the site to make money has a very profound experience. Share with you today.

What data mining is. To be blunt, is to study the relationship between customer and website. One is to improve the site's existing flow of conversion rate, followed by the mining of higher quality sources of traffic.

The following figure illustrates our process.

Before taking over some of the corporate web site, landing page bounce rate is staggering, some reached 90%, such sites, even if the bidding rankings, there will be no good income. So, these pages must be processed and optimized. Improving your user experience is the most direct way. So, how to change it?

I suggest starting from a few points. First of all, the relevant links to your page, the user most want to know what, give him what link, even if it is your main content of this page is rubbish, related links do, the page jump rate will be reduced a lot. Next is your direct content, the user is according to the key word, if your content does not have the bright spot, is cannot let the user approve your website.

Again, the problem of bounce rate and conversion rate. For ordinary websites, conversion rate and bounce rate are generally inversely proportional. The conversion ratio of PV to V is proportional. The truth is easy to understand. Therefore, the site's SEO is not just to do the station inside and outside the optimization, the real master is good at digging out from the data users like things to meet their needs. Recently, the company's practice is, according to different user groups to classify, according to browse the site's total users, divided into different grades and categories, give different landing page. As long as the first time to retain customers, won the half. A recent case on a Web site. From the data analysis, some users are in remote mountainous areas, they are in order to release, almost all the help to understand the specific process, and consulting customer service a lot of questions such as integrity. This kind of IP, jump directly to the above problem more explain the page up.

Similarly, through data mining, we can find those products with high conversion rate. The home page and other pages recommend these products, you can bring huge benefits.

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