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Search engine Strategy
to the site's most important keywords in the main search engine rankings leading, which is the most important search engine promotion strategy. Search engine "robot spiders" will automatically search the content of the page, so the search engine strategy from the optimization page.
1, add page title.
writes a descriptive title of 5-8 words for each page content. Title to be concise, remove the "the," "and," these unimportant words, to explain the page, the site's most important content. The title of the page will appear on the link to the search results page, so it can be written with a little inflammatory to attract the searcher to click on the link. The page title position is between the page code and the form. At the same time, write your company name and your most important keywords in the content of the homepage, and not just write the company name.
2, add a descriptive meta tag.
In addition to the page title, many search engines will search meta tags. This is a descriptive text, describing the content of the body of the Web page, the sentence should also include this page to use the keywords, phrases and so on. This sentence position is placed between the page code, in the form of <meta content= "Your description" name= "DESCRIPTION" ></meta>, for example: <meta content= "increase site traffic, website promotion, Promotion methods, promotion techniques, exchange links, search engine strategy, search engine optimization, search engine submission, ranking "Name=" DESCRIPTION ></meta> Currently, the META tags with keywords have not helped the rankings, But sometimes meta tags are used in paid login technology. And who knows when the search engine will pay attention to it again?
3, in the Web page bold text (generally for the article title) also fill in your keywords.
search engine attaches great importance to bold text, thinking that this is an important part of this page, so make sure you write your keywords in one or two bold text labels.
4, make sure the keywords appear in the first paragraph of your text.
Search engines want to find your key words in the first paragraph. But not too many keywords. Google will probably have the full text of 1.5-2 keywords every 100 words as the best keyword density, can get good rankings. Other places to consider placing keywords can be in the alt tag or comment tag of the code.
5, navigation design to be easy search engines.
Some people use frames in Web page production, but this is a serious problem for search engines. Even if the search engine finds your content page, it may miss one of the key navigation sections, which will not go into the search for other pages. The navigation buttons made with Java and Flash look beautiful, but search engines can't find them. The remedy is to make a navigation bar at the bottom of the page with regular HTML links to make sure that you can access each page of the site through a link to the navigation bar. You can also make a site map, or you can link to each page. In addition, some content management systems and E-commerce directories using Dynamic Web pages, these pages usually have a question mark behind the URL with a number, overworked search engines often stop before the question mark, no longer search. In this case, you can change the URL, pay login, and other means to resolve.
6, for some particularly important keywords, specifically to do a few pages.
Search Engine Optimization Experts do not recommend using any deceptive transition pages for search ostinato, as these almost copied pages may be penalized by search engines. But you can do a few pages, each page contains different keywords, phrases. For example, instead of introducing all of your service content on a page, make one page for each service. In this way, each page has a corresponding keyword, the content of these pages because of the inclusion of targeted keywords rather than general content, so as to promote rankings.
7, submit the Web page to the search engine.
Find the "Add Your URL" on the search engine. (Site login) link. Search robot will automatically index the pages you submit. America's most famous search engines are: Google, Inktomi, Alta Vista and Tehoma. These search engines provide search content to other major search engines and portals. In Europe and elsewhere you can publish to a regional search engine. The idea of paying someone to help you submit "hundreds" of search engines is a waste of money. Also don't be in those FFA sites, that is to say, automatically submit your site to hundreds of search engines free of charge. This kind of submission is not only bad, it can also bring you a lot of spam, and may cause the search engine to punish your site.
8, adjust the important content page to improve the ranking.
make some adjustments to the pages you think are most important (perhaps the home page) to improve their rankings. There are some software that lets you check your current rankings, compare your competitor's page rankings with your keywords, and learn about the search engine's preferred statistics for your pages, and adjust your pages. You can use WebPosition Gold (www.wilsonweb.com/afd/webposition.htm) to do the work yourself, but because it takes time, you can also ask a professional company to do it for you.
Link Strategy
links to other sites can lead to more traffic. Since Google and other major search engines to the site's extensive links as a reference to the important factors, the more sites linked to you, your site ranked higher. At the same time, the quality of links is also an important factor in search engine considerations. Links are more advantageous in sites with high access than links to websites with less traffic.
9, submit the site to the main search directory.
Make sure your site is logged into the free open Directory Project (www.dmoz.com), which is manually logged on to review the site. The classification directory provides its directory content for search to all major search engines. Google values whether your site has links to such important sites. Yahoo! is another important search directory that needs to be logged on above. This is also done manually by the login audit, so log in very carefully follow the site prompts the steps. Tip: Describe the number of words in the site is best than the maximum number of words, do not just reach the limit of words, so that lengthy text description allows the site auditor to delete some sentences. The current commercial web site login Yahoo! Each year to pay $299, it is best to let them in 7 business days will be your site login. Other search directories that can be considered for login are about.com and business.com.
10, Login to the industry site and professional directory.
Some of the search directories are located in an industry such as education or finance. If you belong to a trade association, the association will focus on a number of member sites, you can apply to the association's Web site to join your site, even if the payment should be, because it brings you many target visitors.
11, Request interchange link.
find sites that complement your site's content and ask for an interchange of links. The ideal link object is those that are equivalent to your site traffic. Traffic is too large for webmasters to cope with too many requests to exchange links, it is easy to ignore you. Smaller sites can also be considered. The interchange link page should be placed in a remote area of the site so that your site visitors will soon be directed to someone else's site. Find interchangeable links to the site, send a personalized email to the other site administrator, if the other side did not reply, then call to try.
12, publish a free article with site signature
is free to write professional articles for other websites ' newsletters (newsletters/magazines), with short text that describes what you're offering and asks for links to your site. This is an effective viral marketing approach, and your article will be sent out as hundreds of subscribers, giving your site hundreds of links at once.
Traditional marketing Strategy
The traditional promotion method under the net still works. A variety of means and methods are especially effective.
13, your Web site printed on stationery, business cards, brochures, printed matter.
This simple approach is sometimes overlooked. Make sure the URL is spelled correctly. It is suggested to omit the http://part and write only the www.domain.com part.
14, the use of traditional media advertising.
traditional media advertising methods should not be abolished. But whether it's a newspaper or a magazine ad, be sure to show your URL in it. To see the Web site as an adjunct to advertising, remind users that browsing the site will get more relevant information. Don't overlook ads that are advertised in relatively narrow positions, sometimes more accurate and efficient, and cheaper than online advertising. There are other traditional ways to increase the number of Web site visits, such as direct mail, classified ads, postcards and so on. TV commercials are probably better suited to websites that sell popular goods.
15, provide free service.
people like free stuff. Attracting people to your site through free information content is more effective than simply asking people to know about your business. Creating free resources takes time and effort, but is very effective at increasing the number of visits. The free content you provide is very close to what you are selling so that the visitor you attract is likely to be the target potential customer. While providing free service, the site offers a variety of links that will focus on the parts of the product you sell for free information.
16, Release the news.
Find News-worthy events (such as promoting your free service) and publish the news to print journals and Web journals in your industry. You can use some web news publishing services, such as xpresspress (www.wilsonweb.com/afd/xpresspress.htm) or the free PR Web (www.prweb.com). Adding your Web site to the news may add a wide range of links.
Email Strategy
email is an important way to increase traffic, but only if unsolicited spam is not sent in bulk.
17, create a "signature" in the message you send, and let the potential customer contact you.
most mail systems have the ability to create signatures. The signature will automatically appear at the end of every message you send. The signature should be limited to 6-8 lines, including: Company name, address, telephone, URL, eail address and a description of your business.
18, create mailing list, monthly (or every 2 months) to the user to send a newsletter (e-newsletter/magazine).
This is one of the best ways to keep in touch with customers, build trust, develop brands, and build long-term relationships. You can ask your site visitors to fill out their email address to receive your newsletter. Sending a message requires the use of a mass server. such as Gammadyne Mailer (www.wilsonweb.com/afd/gammadyne.htm), Infacta groupmail (www.wilsonweb.com/afd/groupmail.htm), Topica Email Publisher (www.wilsonweb.com/afd/topica.htm), or Constant contact (www.wilsonweb.com/afd/roving.htm).
19, to the mailing list users (customers and visitors) to publish product information, such as coupons, new products and other promotional information.
will get better results if you personalize the subject and body of the message
20, hire the target customer mailing list.
These mailing lists the customer agrees to receive a certain category of commercial mail information when registering with the mailing list merchant's website, so sending your product information to these users is legal and does not belong to junk mail.
21, sales promotions in mailing lists and newsgroups. (Mixed policy)
Many people with a common interest in a particular area of expertise are talking online, forming thousands of newsgroups in different fields. Find your own field of newsgroups (this is targeting), not to advertise your product or service in it, but to leave your e-mail address in the signature of the communication. When people get to know and trust you, they will visit your site.
22, the use of competition.
You can design a competition on the website that will attract the kind of customers you most want, such as designing prizes for your product or a certain purchase discount. The use of contests can effectively attract more traffic.
23, lets the user add the website to the collection.
24, Exchange ads with complementary websites.
use each other's website traffic to gain access to new audiences.
25, create a viral marketing method.
virus Marketing is through a variety of communication through the way such as oral delivery, news release, etc., the rapid spread of information, this article in the 12th promotion method that belongs to the virus marketing. The most classic form of viral marketing is the mailbox service provider in the user sent to the end of each message a brief description of their services, the message sent to the new users, and the latter may continue to pass to other new users. Reference article: Viral marketing ebook (www.wilsonweb.com/ebooks/viral.htm).
Paid advertising Strategy
paid ads will promote your site more quickly. Online advertising prices generally have the following three kinds of calculation methods: The traditional CPM mode (the cost per thousand impressions); PPC mode, that is, Pay-per-click, pay according to the actual purchase quantity, as well as the member Union billing method.
26, Buy short text ads in e-mail news messages.
Select target location for your own mailing list, posting short text ads in news messages (monthly newsletters, electronic magazines) sent to this series of users. This is often a very effective and inexpensive way to advertise, compared to other online ads.
27, the implementation of membership Marketing (affiliate program).
union members on their own website to join the leader's website link, through the link into the implementation of sales, will give the member a certain commission. The implementation of membership marketing needs to consider the following factors: the proportion of commission to the member, develop the appropriate affiliate program, promote the membership alliance to get more members to link your site. You can use some Member Federation management software such as my affiliate programs (www.wilsonweb.com/afd/myaffiliateprogram.htm) or Ultimate affiliate Program ( www.wilsonweb.com/afd/groundbreak.htm) and other management.
28, search engine bidding rankings.
in overture.com purchase pay-per-click AD (PPC) (www.wilsonweb.com/afd/overture.htm), a Google-purchased keyword AD (AdWords) (https://adwords.google.com/select/). Your ad will appear in many search engines under a Keyword results page. Because the same keyword often has multiple advertisers to buy, then the specific ranking according to the high or low decision. Bidding rankings based on the actual amount of advertising clicks paid (PPC), and the goal of accurate positioning, is a low-cost, effective way of advertising. About PPC strategy, there is an excellent ebook: 21 ways to enhance Google keyword advertising effect (www.wilsonweb.com/afd/pagezero.htm).
29, the goods submitted to the comparison shopping website and auction network.
Compare shopping sites to compare your goods and prices with similar items on other sites. Google's launch of Froogle (www.froogle.com) is currently a free login. Some are pay-per-click, such as Mysimon (www.mysimon.com), Bizrate (www.bizrate.com), PriceGrabber (www.pricegrabber.com), and DealTime ( www.dealtime.com). There are also some based on the sale of a certain commission, or charge a login fee. The login fee is for those websites that provide the goods themselves, such as ebay (www.ebay.com), Yahoo! Shopping Auction (http://auctions.shopping.yahoo.com), Amazon Zshops, Marketplace, Auctions (http://zshops.amazon.com), and Yahoo! Shopping (http://shopping.yahoo.com).
Conclusion
of course, there will be more ways to promote, these are just some preliminary promotion methods. To effectively promote the site, you also need to spend time in practice to find the best way for you
