Website promotion abstain from vices: brand "self-inflicted" cannot be taken

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Website to promote the introduction of the brand image, the introduction of the search Engine trust. The reasonable promotion wins is "the popular feelings", WINS is the superposition enhancement website weight. Website promotion How to carry out, can win the popular feelings, but also can win the search engine? The author wants to say is "the brand promotion is not able to take". Because too many promotional means, seems to be good, but the essence is not caused by the enterprise or brand user trust greatly compromised, that is to bring negative optimization drawbacks, the following analysis of its:

One: The self-binding behavior of the bulk mail

Whether it is promotional sites, or promotional products, mail mass seems to be the network to promote one of the indispensable means. But is it really desirable to send mass mail? How much information is filtered completely by the server after mass mailing? Although not filtered, but have to say that China's netizens have significantly improved, the previous year's efficient "click" rate has been ten, and even frequent links will be reported by users in the mailbox blacklist. And the mailbox server, when receiving too much junk information, then continue to use the mailbox, or with the address of the link information, all by the mailbox servers filtered out, resulting in the last gain. Brand publicity, mail is a good channel, but if there is no choice of mass, the final result is a self-inflicted, more smelly brand, but also lost the mail message of this long-term channel.

Two: The self-binding behavior of mass software

Look at the post is a respect for the author, even in which to add their own one end of the link can also bring a lot of traffic. For this, it is undeniable that in the high flow of the forum after the blog, a large number of replies is indeed very effective. In order to facilitate the convenience, there is a so-called "mass software." Blog Comments of mass, Forum replies to the automatic top stickers, and even mass mailing, QQ group Mass. At the beginning may also see a lot of effect, but if the long run, send some with the theme of most of the five quality of the posts or information, finally get more is the disgust of others, even if the real users will be disgusted. Even in the corresponding website is sealed, shielding URL address. Finally, the author recommended that the site can use such methods in the early stage of the chain and popular propaganda, to facilitate the basic flow. Later development, more should be good at using, in order to enhance the site traffic and visibility for a long time. No mass promotion, there must be more to promote bottlenecks.

Iii. self-binding behavior of false information

In the website promotion, has a large number of false information in the dissemination of propaganda every day, the purpose is to quickly attract users, to achieve efficient publicity results. But the drawbacks are also obvious, often causing the user's extreme disgust is one of its important signs, more direct impact of "Word-of-mouth publicity." Even with some false information in the promotion, more vulnerable to the search engine punishment, resulting in the right to drop, or even K station. Finally, the flow of traffic, garbage flow and what is the use of it? Can't keep any of the users. Even seriously affect the site or corporate image.

In addition, there is the false deceptive advertising information, on the surface is written how tempting, how affordable. But after luring the user to click the registration, but appears this kind of rules and regulations, even even after uses, appears more limits. For example, not limited to IIS, unlimited CPU IDC service providers, such information in Taobao also abound. What seems to be the number of G backbone network, seemingly how high configuration, but when the access then? Ask, if a server is you spend hundreds of dollars to occupy the vast majority of resources, how do others live? When everyone is holding the "do not need white" mentality to do things, this server is over, said is not to limit this, do not limit that, Finally, it becomes a limitation of what the user gives to each other.

Since then, even if the company or brand to go straight, it is difficult to win the trust of users, do short-term profit is better to do the garbage station, why in the hard insist? The promotion of false interest, not desirable, deceptive information can not be taken.

Four: the link promotion of the self-deception

Website promotion, won is the user of a reward, the weight of the search engine. However, in the Web site promotion, but always have some of the promotion of the way, such as: page Automatic jump, forcing users to access new content, or those who pretend to be clever hidden text, hidden link behavior, think of doing very good, in fact? Even if you get the flow, if the user's request information do not want to do, will also turn away. Such an IP access effect, for the site in the search engine performance is not friendly, because the user stay time to determine the quality of the page. On the other hand, even if the user can not see those hidden links exist, but search engines do not see it? It is not advisable to promote the website.

Finally, the binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: website promotion, do the right way to promote, as shown in the legend, do a good job of diversification promotion, not speculative not tricky, is to improve the site visibility and brand stability channels. No, finally by the search engine K station, the negative information of the "human flesh" is also a self-inflicted solution, notorious promotion, what is the value of it?