Website promotion and marketing innovation need to find the right way

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Professional website marketing and innovation, a marketing plan success or failure lies in the effect is good, and the effect is from the creative, now the business people gather together to ask first, you there now go (sales) have to move? Do you promote online? Where do you do it? The current market on a variety of e-commerce sites, A variety of promotional methods, so that corporate vision to understand the chaos, search bidding rankings, business-to-business electronic commerce, product direct sales, Consumer-to-consumer, etc., in the end which is the real need for enterprises?

The enterprise has been exploring the network marketing method

It is true that traditional marketing methods are now gradually unable to adapt to the development of enterprises, enterprises are looking for and their own products to match the network marketing methods. Let's take a look at the first generation of internet marketing, the main manifestation is in the search engine to do bidding rankings, this way in a few years ago the effect is very good, because the Internet in the early development of information less than through search engines, customers can easily find his needs information, which to use search engines to do the promotion of enterprises to bring a lot of business opportunities, But in the current Internet information explosion, search engines crawl information is very much. The author casually in the search engine input "grain fruit" word, less than a second, search engine crawl to more than 18,000 search results. In these results, consumers in the vast number of information to find the information he wants to find, such a time-consuming and laborious way, so that consumers are very easy to turn off the Web page, and similar information is very much, this gives the enterprise promotion effect to make a big discount.

From the cost point of view, search engine bidding rankings need to continue to invest, the cost will make it difficult to accept, but also can not avoid a part of malicious clicks, or competitors Click, this part can not create value of enterprises to pay.

Membership marketing, another possibility

The second generation of network marketing, is now the business-to-business, business-to-business industry previously to the south is Alibaba, the north is Hui Cong as the representative of the integrated class of Business-to-business website, at present to the network Sheng Business Treasure for the representative vertical Business-to-business website as an up-and-comer, also in the business-to-business industry a foothold in the root, such sites can provide members of the marketing business. Membership marketing means that companies pay to buy the members of business-to-business websites, and then business-to-business websites provide products for members, online IM, SAAS, and product push to promote the sale of products.

A larger business-to-business portal will subdivide the enterprise into its own subdirectories, root directory, where the majority of enterprise information will be at the level four or even more levels of the root directory, that is, customers enter the Business-to-business Web site to click Four or five times and no errors to see enterprise information. Although the cost of membership marketing is low, the effect is not ideal for most enterprises.

The Business-to-consumer is represented by a shirt

The last two years to PPG, Bono as the representative of the business shirt enterprise really in the network lit A, this mode of consumer quickly have a lot of follow-up, with PPG out of the capital chain Broken news, PPG gradually decline. Bono rely on the Saint-Angelo in the apparel market for many years of experience has been walking cautiously. Vancl, who started out as an Internet affiliate AD recently, has fared well in the market for business shirts. But no one is afraid to jump to conclusions about how far this model can go.

The eternal topic of innovation

Internet marketing regardless of the first generation of search bids, or the second generation of membership marketing, are on the basis of the evolution from scratch, the Internet is always in the innovation, enterprises also in the changing market situation, fast to adapt to adjust to the network marketing in the tide of the establishment of the enterprise's own competitive advantage. Third-generation Network marketing, whether it is the point of precision marketing mainstream, or vertical industry network to occupy the limelight ... companies are ready to grasp the next round of network marketing Tide Bar